{"id":1665,"date":"2011-03-10T18:23:04","date_gmt":"2011-03-10T18:23:04","guid":{"rendered":"http:\/\/comfluencia.com\/?p=1665"},"modified":"2020-10-30T11:19:15","modified_gmt":"2020-10-30T09:19:15","slug":"el-context-es-el-llenguatge","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/el-context-es-el-llenguatge\/","title":{"rendered":"\u00c9s el context, est\u00fapid!"},"content":{"rendered":"<p>Segons els experts, el color vermell \u00e9s sin\u00f2nim d&#8217;energia, el negre s&#8217;ha posicionat com un s\u00edmbol d&#8217;eleg\u00e0ncia,\u00a0i el blau serveix per a transmetre seguretat i confian\u00e7a (per aix\u00f2 l&#8217;han adoptat moltes marques banc\u00e0ries).<\/p>\n<figure id=\"attachment_1666\" aria-describedby=\"caption-attachment-1666\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1666 \" title=\"color_wheel_pencils\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2011\/03\/color_wheel_pencils-300x175.jpg\" alt=\"\" width=\"300\" height=\"175\" \/><figcaption id=\"caption-attachment-1666\" class=\"wp-caption-text\">El color transmet missatges<\/figcaption><\/figure>\n<p>El <a href=\"http:\/\/es.wikipedia.org\/wiki\/Teor%C3%ADa_del_color\" target=\"_blank\" rel=\"noopener noreferrer\">color<\/a> -els seus efectes i significats- ha estat estudiat des de diverses ci\u00e8ncies, incloent-hi la f\u00edsica o la psicologia.\u00a0 El color \u00e9s portador de missatges i, per tant, \u00e9s un llenguatge.\u00a0Per\u00f2, compte! Un mateix color adquireix significats distints en funci\u00f3 del context. Per exemple, del context nacional: el groc \u00e9s per al xinesos una coloraci\u00f3 sagrada mentre que per als andalusos implica mala astrugan\u00e7a.<\/p>\n<p><!--more-->Encara m\u00e9s: un \u00fanic color dins d&#8217;una mateixa cultura pren matisacions -permeti-se&#8217;m el joc de paraules- segons altres factors contextuals, com ara els valors socials o\u00a0la moda. Darrerament ha augmentat la venda de cotxes blancs, una varietat crom\u00e0tica que era considerada simple i banal i que avui dia, gr\u00e0cies als corrents mediambientalistes, ha pres un sentit d&#8217;ecologia.\u00a0Sovint es demana la gent de tenir cura del llenguatge. En realitat volen dir de tenir cura del context. <strong>S\u00f3n el moment, l&#8217;indret i, sobretot, l&#8217;audi\u00e8ncia els que determinen quin \u00e9s el llenguatge adequat<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1675\" title=\"Cagada en l'arena\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2011\/03\/Cagada-en-larena1-300x148.gif\" alt=\"\" width=\"300\" height=\"148\" \/>A l&#8217;hora de preparar un discurs i triar el llenguatge idoni, no valen els\u00a0apriorismes ni les f\u00f3rmules estereotipades. Parlant del color com a transmissor d&#8217;informaci\u00f3, doneu-li un cop d&#8217;ull al <a href=\"http:\/\/kuler.adobe.com\/#themes\/rating?time=30\" target=\"_blank\" rel=\"noopener noreferrer\">web d&#8217;Adobe<\/a> on els participants defineixen i comenten, a base d&#8217;una tria de tintures, les tonalitats de coses tan inversemblants com una <em>cagada en l&#8217;arena<\/em>.\u00a0Per\u00f2 no el deixeu veure a segons qui, aquest lloc. O no l&#8217;entendria, o directament s&#8217;enfadaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segons els experts, el color vermell \u00e9s sin\u00f2nim d&#8217;energia, el negre s&#8217;ha posicionat com un s\u00edmbol d&#8217;eleg\u00e0ncia,\u00a0i el blau serveix per a transmetre seguretat i confian\u00e7a (per aix\u00f2 l&#8217;han adoptat moltes marques banc\u00e0ries). El color -els seus efectes i significats- ha estat estudiat des de diverses ci\u00e8ncies, incloent-hi la f\u00edsica o la psicologia.\u00a0 El color &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/el-context-es-el-llenguatge\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00ab\u00c9s el context, est\u00fapid!\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[108,110,116,137],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/1665"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=1665"}],"version-history":[{"count":4,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/1665\/revisions"}],"predecessor-version":[{"id":8134,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/1665\/revisions\/8134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=1665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=1665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=1665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}