{"id":1803,"date":"2011-04-04T16:05:53","date_gmt":"2011-04-04T16:05:53","guid":{"rendered":"http:\/\/comfluencia.com\/?p=1803"},"modified":"2020-11-23T14:16:07","modified_gmt":"2020-11-23T12:16:07","slug":"el-fons-i-la-forma","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/el-fons-i-la-forma\/","title":{"rendered":"El fons i la forma"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"font-size: large;\"><span style=\"color: #800000;\"><span style=\"font-family: 'Courier New', Courier, mono; font-size: x-large;\"><strong><em>\u201cWhat you say in advertising is more important than how you say it\u201d<\/em><\/strong><\/span><\/span><\/span><\/h2>\n<p><span style=\"color: #f0f0f0;\">&#8211;<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: large;\"><span style=\"color: #800000;\"><span style=\"font-family: 'Courier New', Courier, mono; font-size: x-large;\"><strong><em><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1829\" title=\"Publicitat\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2011\/04\/Publicitat21.jpg\" alt=\"\" width=\"326\" height=\"434\" \/><\/em><\/strong><\/span><\/span><\/span><\/h3>\n<p>Contra all\u00f2 que molts imaginen, els principis de la publicitat exitosa van ser definits magistralment per <a href=\"http:\/\/www.ogilvy.com\/#\/{filter:The-Work}\" target=\"_blank\" rel=\"noopener noreferrer\">David Ogilvy<\/a> com la suma de quatre actituds professionals: investigaci\u00f3, disciplina, creativitat i resultats per als clients. En definitiva, m\u00e9s ci\u00e8ncia que m\u00e0gia. El qu\u00e8 importa m\u00e9s que el com.<br \/>\n<span style=\"font-family: Arial, Helvetica, sans-serif; font-size: small;\"><strong><em>Un espectacular cartell publicitari d&#8217;una cadena austr\u00edaca de restaurants de carretera<\/em><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat you say in advertising is more important than how you say it\u201d &#8211; Contra all\u00f2 que molts imaginen, els principis de la publicitat exitosa van ser definits magistralment per David Ogilvy com la suma de quatre actituds professionals: investigaci\u00f3, disciplina, creativitat i resultats per als clients. En definitiva, m\u00e9s ci\u00e8ncia que m\u00e0gia. El qu\u00e8 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/el-fons-i-la-forma\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abEl fons i la forma\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":1829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[164,184],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/1803"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=1803"}],"version-history":[{"count":5,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":8595,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/1803\/revisions\/8595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/1829"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}