{"id":2099,"date":"2011-06-01T14:19:32","date_gmt":"2011-06-01T14:19:32","guid":{"rendered":"http:\/\/comfluencia.com\/?p=2099"},"modified":"2020-11-12T13:13:51","modified_gmt":"2020-11-12T11:13:51","slug":"smile-youre-eating-spanish-vegetables","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/smile-youre-eating-spanish-vegetables\/","title":{"rendered":"Smile, you&#8217;re eating Spanish vegetables!"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-2103\" title=\"Crisi dels cogombres\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2011\/06\/Spanishvegetables.jpg\" alt=\"\" width=\"169\" height=\"172\" \/>S\u00f3n les <a href=\"http:\/\/www.elpais.com\/articulo\/sociedad\/Alemania\/culpa\/pepinos\/espanoles\/bacteria\/mortal\/elpepusocsal\/20110526elpepusoc_5\/Tes\" target=\"_blank\" rel=\"noopener noreferrer\">pol\u00e8miques declaracions de la senadora alemanya Cornelia Pr\u00fcfer-Storcks<\/a> sobre els cogombres i altres verdures procedents d&#8217;Espanya un nou cap\u00edtol de joc brut contra productes potser massa competitius per al gust d&#8217;alguns? Recorden, salvant totes les dist\u00e0ncies, aquelles famoses bolcades de camions a la frontera francesa&#8230;<\/p>\n<p>El cas \u00e9s que, per moltes compensacions que s&#8217;aconsegueixin per als productors, <strong>a nivell d&#8217;imatge el mal ja est\u00e0 fet.<\/strong> \u00c9s un exemple perfecte del cl\u00e0ssic <em>tota una vida per bastir una bona reputaci\u00f3; segons per enfonsar-la.\u00a0<\/em>Amb bon criteri, si no es queda en acci\u00f3 puntual, el vicepresident <strong>Rubalcaba<\/strong> ja parla d&#8217;una <a href=\"http:\/\/www.elpais.com\/articulo\/sociedad\/Alemania\/defiende\/alerta\/inmediata\/hallaron\/patogenos\/pepinos\/espanoles\/elpepusoc\/20110601elpepusoc_4\/Tes\" target=\"_blank\" rel=\"noopener noreferrer\">campanya d&#8217;imatge en defensa dels productes d&#8217;aqu\u00ed<\/a>. Potser \u00e9s una <strong>bona oportunitat per anar m\u00e9s enll\u00e0 i que no se&#8217;ns reconegui nom\u00e9s com a dest\u00ed de sol, platja i festa.<\/strong> Estan molt b\u00e9 les campanyes com <a href=\"http:\/\/www.youtube.com\/watch?v=uvf-XRLPOqM\" target=\"_blank\" rel=\"noopener noreferrer\">&#8216;Smile, you&#8217;re in Spain&#8217;,<\/a> per\u00f2 s&#8217;han de complementar amb altres sostingudes sobre la qualitat i innovaci\u00f3 dels nostres productes i serveis.<\/p>\n<p><!--more-->Una tasca tit\u00e0nica de M\u00e0rqueting i Comunicaci\u00f3 en el funest ambient de prerescat en el que ens trobem, que haur\u00e0 d&#8217;anar ben acompanyada del treball diari de tots els sectors productius, amb l&#8217;excel\u00b7l\u00e8ncia com a rumb.<br \/>\nDe fet, no es pot viure nom\u00e9s d&#8217;esl\u00f2gans, encara que em vingui al cap un altre,\u00a0segurament m\u00e9s necessari que mai: <strong><em>la feina ben feta, no t\u00e9 fronteres; <\/em><em>la feina mal feta*, no t\u00e9 futur.<\/em><\/strong><br \/>\n<em>* La que ha generat l&#8217;actual crisi?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f3n les pol\u00e8miques declaracions de la senadora alemanya Cornelia Pr\u00fcfer-Storcks sobre els cogombres i altres verdures procedents d&#8217;Espanya un nou cap\u00edtol de joc brut contra productes potser massa competitius per al gust d&#8217;alguns? Recorden, salvant totes les dist\u00e0ncies, aquelles famoses bolcades de camions a la frontera francesa&#8230; El cas \u00e9s que, per moltes compensacions que &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/smile-youre-eating-spanish-vegetables\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abSmile, you&#8217;re eating Spanish vegetables!\u00bb<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":8410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[71,143,199],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/2099"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":4,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"predecessor-version":[{"id":8110,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/2099\/revisions\/8110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8410"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}