{"id":2250,"date":"2011-07-04T07:33:17","date_gmt":"2011-07-04T07:33:17","guid":{"rendered":"http:\/\/comfluencia.com\/?p=2250"},"modified":"2020-10-29T14:25:29","modified_gmt":"2020-10-29T12:25:29","slug":"menja-i-calla","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/menja-i-calla\/","title":{"rendered":"Menja i calla"},"content":{"rendered":"<p><a href=\"http:\/\/comfluencia.com\/2011\/07\/04\/menja-i-calla\/danone-iogurteria-3\/\" rel=\"attachment wp-att-2256\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-2256\" title=\"La iogurteria del Poblenou\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2011\/07\/danone-iogurteria2.jpg\" alt=\"\" width=\"232\" height=\"234\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2011\/07\/danone-iogurteria2.jpg 232w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2011\/07\/danone-iogurteria2-150x150.jpg 150w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/a>Fa uns quants anys, circulava un acudit sobre els tartamuts en\u00a0el que\u00a0un client d&#8217;una botiga demanava:<br \/>\n<em>&#8211; \u00bfMe puede poner un a on e de frutas?<\/em><br \/>\nI el dependent contestava:<br \/>\n<em>&#8211; \u00bfUn Danone de qu\u00e9?<\/em><br \/>\nAquesta par\u00f2dia sobre les confusions del llenguatge rebota ara de forma acusat\u00f2ria sobre la pr\u00f2pia Danone, una empresa que t\u00e9 els seus <a href=\"http:\/\/www.nytimes.com\/2009\/05\/21\/business\/21carasso.html?hpw\" target=\"_blank\" rel=\"noopener noreferrer\">or\u00edgens a Catalunya<\/a>. Darrerament, la multinacional francesa est\u00e0 obrint un seguit de franqu\u00edcies per a\u00a0la promoci\u00f3 del seu producte estrella, el iogurt. La q\u00fcesti\u00f3 \u00e9s que a la botiga inaugurada fa ben poc a la Rambla del Poblenou de Barcelona, tota la retolaci\u00f3 i els cartells de reclam\u00a0amb l&#8217;oferta d&#8217;especialitats estan en castell\u00e0.<br \/>\nAix\u00f2, a banda de vulnerar problablement la Llei de Normalitzaci\u00f3 Ling\u00fc\u00edstica, fa palesa l&#8217;escassa sensibilitat de moltes companyies envers els seus consumidors. I contrav\u00e9 de manera flagrant un dels principis d&#8217;una bona pol\u00edtica de m\u00e0rqueting. Aquell que diu que <em><strong>&#8220;els mercats s\u00f3n converses&#8221;<\/strong><\/em>. Mal negoci far\u00e0s si no parles la llengua dels teus interlocutors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa uns quants anys, circulava un acudit sobre els tartamuts en\u00a0el que\u00a0un client d&#8217;una botiga demanava: &#8211; \u00bfMe puede poner un a on e de frutas? I el dependent contestava: &#8211; \u00bfUn Danone de qu\u00e9? Aquesta par\u00f2dia sobre les confusions del llenguatge rebota ara de forma acusat\u00f2ria sobre la pr\u00f2pia Danone, una empresa que t\u00e9 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/menja-i-calla\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abMenja i calla\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":2256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[116,137,143,145],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/2250"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=2250"}],"version-history":[{"count":1,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/2250\/revisions"}],"predecessor-version":[{"id":8094,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/2250\/revisions\/8094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/2256"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=2250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=2250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=2250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}