{"id":3089,"date":"2011-11-16T08:25:04","date_gmt":"2011-11-16T08:25:04","guid":{"rendered":"http:\/\/comfluencia.com\/?p=3089"},"modified":"2020-10-29T13:54:01","modified_gmt":"2020-10-29T11:54:01","slug":"de-leslogan-al-hashtag","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/de-leslogan-al-hashtag\/","title":{"rendered":"De l&#8217;esl\u00f2gan al &#8216;hashtag&#8217;"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-3093\" title=\"William Wallace\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2011\/11\/William-Wallace-241x300.jpg\" alt=\"\" width=\"241\" height=\"300\" \/>L&#8217;<a href=\"http:\/\/sanyonet.wordpress.com\/2011\/02\/11\/historia-de-las-palabras-eslogan\/\" target=\"_blank\" rel=\"noopener noreferrer\">origen de la paraula esl\u00f2gan<\/a> \u00e9s remot. <strong>Prov\u00e9 de l&#8217;expressi\u00f3 ga\u00e8lica <em>sluagh-ghairm, <\/em>on <em>sluagh <\/em>significa multitud i <em>ghairm <\/em>crit, i que s&#8217;utilitzava com a equivalent del nostre <em>crit de guerra.<\/em> <\/strong>Aix\u00ed, el pronunci\u00e9s realment o no, el &#8220;mai no ens treuran la llibertat&#8221; de William Wallace (imaginat per sempre en el rostre furibund de Mel Gibson), en podria ser un.<br \/>\n<strong>Un m\u00f3n sense esl\u00f2gans?,<\/strong> costa d&#8217;imaginar. En particular en \u00e0mbits com la publicitat, on aquests missatges sint\u00e8tics i memorables tenen tant de pes. O en esdeveniments socials com una manifestaci\u00f3, on els esl\u00f2gans animen, cohesionen&#8230; d&#8217;alguna forma continuen actuant com a crits de guerra.<\/p>\n<p><strong>Per\u00f2 \u00e9s curi\u00f3s que, de fet<\/strong><strong>,<\/strong><strong> en plena era de la comunicaci\u00f3 digital, un element tan primitiu -en sentit no despectiu- com els esl\u00f2gans estigui potser en millor forma que mai.<br \/>\n<\/strong><strong>A Twitter, a les etiquetes o <em>hashtag, <\/em>inicialment concebudes com una forma de classificar temes per al debat inspirada en la utilitzada pel sistema de xats IRC, proliferen purs esl\u00f2gans <\/strong>precedits del corresponent s\u00edmbol # (coixinet en catal\u00e0).<\/p>\n<p>Per b\u00e9 o per mal, aix\u00ed ho estan concebent els partits pol\u00edtics durant aquesta campanya, catapultant <a href=\"https:\/\/twitter.com\/#!\/search\/%23rajoygana\" target=\"_blank\" rel=\"noopener noreferrer\">#rajoygana<\/a> i l&#8217;antit\u00e8tic <a href=\"https:\/\/twitter.com\/#!\/search\/%23rajoynorespondealfredonoseesconde\" target=\"_blank\" rel=\"noopener noreferrer\">#rajoynorespondealfredonoseesconde<\/a> despr\u00e9s del cara a cara televisiu PP-PSOE, o altres etiquetes com la recent <a href=\"https:\/\/twitter.com\/#!\/search\/%23durandiputatdesde1979\" target=\"_blank\" rel=\"noopener noreferrer\">#durandiputatdesde1979,<\/a> promoguda des d&#8217;Esquerra per fer com\u00e8dia sobre la longevitat parlament\u00e0ria del candidat de CiU, tot i que amb una dada incorrecta (<a href=\"http:\/\/www.vilaweb.cat\/noticia\/3950243\/20111115\/exit-twitter-durandiputatdesde1979.html\" target=\"_blank\" rel=\"noopener noreferrer\">en realitat es va estrenar al Congr\u00e9s el 1982<\/a>). Abans d&#8217;aix\u00f2 -i com una prova m\u00e9s que la societat sol anar per davant dels pol\u00edtics- van ser per\u00f2 els indignats i altres internautes cr\u00edtics els que van comen\u00e7ar a recolzar-se en els nous esl\u00f2gans virtuals com a punta de llan\u00e7a dels seus missatges.<\/p>\n<p>Qu\u00e8 passar\u00e0 en el futur? <strong>La t\u00e8cnica gaireb\u00e9 inmemorial de l&#8217;esl\u00f2gan \u00e9s inesgotable i no morir\u00e0 mai o, amb tant esl\u00f2gan i <em>hashtag <\/em>esloganitzat, ben aviat ens importar\u00e0 un rave el que sigui <em>trending topic,<\/em> tant si \u00e9s mundial com interplanetari?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;origen de la paraula esl\u00f2gan \u00e9s remot. Prov\u00e9 de l&#8217;expressi\u00f3 ga\u00e8lica sluagh-ghairm, on sluagh significa multitud i ghairm crit, i que s&#8217;utilitzava com a equivalent del nostre crit de guerra. Aix\u00ed, el pronunci\u00e9s realment o no, el &#8220;mai no ens treuran la llibertat&#8221; de William Wallace (imaginat per sempre en el rostre furibund de Mel &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/de-leslogan-al-hashtag\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abDe l&#8217;esl\u00f2gan al &#8216;hashtag&#8217;\u00bb<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[53],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3089"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=3089"}],"version-history":[{"count":2,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3089\/revisions"}],"predecessor-version":[{"id":8068,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3089\/revisions\/8068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/3093"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=3089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=3089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=3089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}