{"id":3617,"date":"2012-03-13T08:36:34","date_gmt":"2012-03-13T08:36:34","guid":{"rendered":"http:\/\/comfluencia.com\/?p=3617"},"modified":"2020-11-23T10:43:17","modified_gmt":"2020-11-23T08:43:17","slug":"comerc-electronic-una-via-per-a-lluitar-contra-la-crisi","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/comerc-electronic-una-via-per-a-lluitar-contra-la-crisi\/","title":{"rendered":"Comer\u00e7 electr\u00f2nic, una via per a lluitar contra la crisi"},"content":{"rendered":"<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3624 alignright\" title=\"Una flor enmig del desert? Autor: Steve Berardi, llic\u00e8ncia CC BY-SA 2.0\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2012\/03\/Flor-al-desert.jpg\" alt=\"\" width=\"250\" height=\"180\" \/>En plena tempesta, el comer\u00e7 electr\u00f2nic a Espanya va cr\u00e9ixer al tercer trimestre del 2011 un 27,4% respecte al mateix per\u00edode del 2010.<\/strong> Es va tractar del des\u00e8 trimestre consecutiu de progressi\u00f3 d\u2019aquesta via de negoci, que va assolir un nou m\u00e0xim hist\u00f2ric: 2.422 milions d\u2019euros de facturaci\u00f3. Significatiu, perqu\u00e8 es duplica la xifra dels 1.200 milions que es facturaven al 2008, abans de la davallada econ\u00f2mica.\u00a0Les dades, publicades fa uns dies per la <strong>Comissi\u00f3 del Mercat de les Telecomunicacions (CMT),<\/strong> tamb\u00e9 indiquen que les transaccions en el mateix per\u00edode van arribar a 32,6 milions, un 34,7% m\u00e9s que l\u2019any anterior.<br \/>\nEs tracta d&#8217;unes magnituds que comencen a ser impactants, per\u00f2 una altra marca una tend\u00e8ncia potser encara m\u00e9s rellevant. <strong>La creixent utilitzaci\u00f3 d\u2019Internet com a canal comercial<\/strong> <strong>habitual<\/strong> <strong>ha perm\u00e8s qu\u00e8, per primera vegada, els ingressos generats per les compres de residents a Espanya a botigues espanyoles (1.053 milions) superi la de les fetes a botigues estrangeres (1.019,9 milions).<!--more--> <\/strong>En altres paraules, no nom\u00e9s els consumidors s\u2019estan bolcant des de fa temps en el comer\u00e7 electr\u00f2nic, sin\u00f3 que tamb\u00e9 les empreses d\u2019aqu\u00ed comencen a estar a l&#8217;al\u00e7ada de l&#8217;oportunitat.<\/p>\n<h2>Quins sectors van m\u00e9s avan\u00e7ats?<\/h2>\n<p>Segons la CMT, el sector tur\u00edstic va continuar liderant la facturaci\u00f3, copant un 36,6% del total. M\u00e9s pormenoritzadament, les ag\u00e8ncies de viatges i el transport aeri ostenten la primera i segona posici\u00f3, mentre que la tercera \u00e9s per al m\u00e0rqueting directe.<br \/>\nAra b\u00e9, per n\u00famero de transaccions, el negoci capdavanter \u00e9s el dels electrodom\u00e8stics, r\u00e0dio, televisi\u00f3 i so, un sector en qu\u00e8 el consumidor tamb\u00e9 s\u2019ha habituat a Internet com a establiment de refer\u00e8ncia per a mirar, comparar i comprar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En plena tempesta, el comer\u00e7 electr\u00f2nic a Espanya va cr\u00e9ixer al tercer trimestre del 2011 un 27,4% respecte al mateix per\u00edode del 2010. Es va tractar del des\u00e8 trimestre consecutiu de progressi\u00f3 d\u2019aquesta via de negoci, que va assolir un nou m\u00e0xim hist\u00f2ric: 2.422 milions d\u2019euros de facturaci\u00f3. Significatiu, perqu\u00e8 es duplica la xifra dels &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/comerc-electronic-una-via-per-a-lluitar-contra-la-crisi\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abComer\u00e7 electr\u00f2nic, una via per a lluitar contra la crisi\u00bb<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":3624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[41,46],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3617"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=3617"}],"version-history":[{"count":2,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3617\/revisions"}],"predecessor-version":[{"id":8561,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3617\/revisions\/8561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/3624"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=3617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=3617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}