{"id":3757,"date":"2012-04-11T16:23:34","date_gmt":"2012-04-11T16:23:34","guid":{"rendered":"http:\/\/comfluencia.com\/?p=3757"},"modified":"2020-11-11T15:14:10","modified_gmt":"2020-11-11T13:14:10","slug":"a10-a8-a6-a4-a1-un-cas-de-publicitat-involuntaria","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/a10-a8-a6-a4-a1-un-cas-de-publicitat-involuntaria\/","title":{"rendered":"#A10, #A8, #A6, #A4, #A1&#8230; un cas de publicitat involunt\u00e0ria"},"content":{"rendered":"<p>[blackbirdpie url=&#8221;https:\/\/twitter.com\/#!\/Mara_RockNRoll\/status\/189821640614486018&#8243;]<\/p>\n<p><strong>Vet aqu\u00ed un tuit resum de la infinitat de missatges que, durant les darreres setmanes, han inundat les xarxes socials.<\/strong> En particular, els preuats <em>TT<\/em> (apa, un altre model) de Twitter.\u00a0Primer va ser cosa dels madridistes orgullosos dels deu punts d&#8217;avantatge sobre el Bar\u00e7a a la Lliga, despr\u00e9s dels cul\u00e9s que veuen la remuntada ben a prop.<br \/>\nUn cas ben paradigm\u00e0tic de publicitat involunt\u00e0ria i del seu impacte.\u00a0Qui recorda, en canvi, les versions barcelonista i madridista de l&#8217;A1 que va promocionar Audi l&#8217;any passat?<\/p>\n<figure id=\"attachment_3758\" aria-describedby=\"caption-attachment-3758\" style=\"width: 656px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-3758\" title=\"Audi A1 Bar\u00e7a... i A1 Madrid\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2012\/04\/Audi-Bar\u00e7a-Madrid.jpg\" alt=\"\" width=\"656\" height=\"172\" \/><figcaption id=\"caption-attachment-3758\" class=\"wp-caption-text\">Audi A1 Bar\u00e7a&#8230; i A1 Madrid<\/figcaption><\/figure>\n<p>La projecci\u00f3 p\u00fablica intencionada no t\u00e9 res a fer davant de la publicitat involunt\u00e0ria?<!--more-->Sembla l\u00f2gic que l&#8217;atractiu d&#8217;un fenomen espontani o sorgit del p\u00fablic \u00e9s, a priori, superior a una campanya publicit\u00e0ria <em>m\u00e9s<\/em>&#8230; per molt bona que sigui.<br \/>\n<strong>Per\u00f2 el que tamb\u00e9 evidencia tota aquesta hist\u00f2ria de bromes i tuits <em>futbolautomobil\u00edstics<\/em><\/strong> (que han unit de nou dos mons que, de fet, s&#8217;entenen m\u00e9s que b\u00e9) <strong>\u00e9s el poder que continuen tenint els anuncis i les marques en el nostre imaginari.<\/strong> Per qu\u00e8 tantes persones, <em>merengues<\/em> o cul\u00e9s, han pensat darrerament en la marca alemanya, ni que sigui per un segon?<br \/>\nA banda d&#8217;aix\u00f2, si m&#8217;ho permeteu, l&#8217;encertar\u00e0 la\u00a0<em>Sra. de Berbatov <\/em>amb el seu pron\u00f2stic?<br \/>\n[blackbirdpie url=&#8221;https:\/\/twitter.com\/#!\/iMrsBerbatov\/status\/189876546205528064&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[blackbirdpie url=&#8221;https:\/\/twitter.com\/#!\/Mara_RockNRoll\/status\/189821640614486018&#8243;] Vet aqu\u00ed un tuit resum de la infinitat de missatges que, durant les darreres setmanes, han inundat les xarxes socials. En particular, els preuats TT (apa, un altre model) de Twitter.\u00a0Primer va ser cosa dels madridistes orgullosos dels deu punts d&#8217;avantatge sobre el Bar\u00e7a a la Lliga, despr\u00e9s dels cul\u00e9s que veuen la &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/a10-a8-a6-a4-a1-un-cas-de-publicitat-involuntaria\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00ab#A10, #A8, #A6, #A4, #A1&#8230; un cas de publicitat involunt\u00e0ria\u00bb<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":8385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[184,226],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3757"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=3757"}],"version-history":[{"count":1,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3757\/revisions"}],"predecessor-version":[{"id":8035,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3757\/revisions\/8035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8385"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=3757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=3757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=3757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}