{"id":3995,"date":"2012-05-31T16:07:28","date_gmt":"2012-05-31T16:07:28","guid":{"rendered":"http:\/\/comfluencia.com\/?p=3995"},"modified":"2020-10-29T12:55:25","modified_gmt":"2020-10-29T10:55:25","slug":"comunicacio-de-crisi-basada-en-fets-reals","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/comunicacio-de-crisi-basada-en-fets-reals\/","title":{"rendered":"Comunicaci\u00f3 de crisi (basada en fets reals)"},"content":{"rendered":"<ul>\n<li><a href=\"http:\/\/comfluencia.com\/2012\/05\/31\/comunicacio-de-crisi-basada-en-fets-reals\/euro-trencat\/\" rel=\"attachment wp-att-3996\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-3996\" title=\"Euro trencat\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2012\/05\/Euro-trencat.jpg\" alt=\"\" width=\"243\" height=\"188\" \/><\/a><span style=\"text-decoration: underline;\"><strong>L&#8217;escenari<\/strong><\/span>: Un col\u00b7lega dedicat a tasques comercials que passa revista a les seves darreres 12 visites a clients (o potencials clients). Hi ha de tot, grans i petites empreses, administracions p\u00fabliques i fins una fundaci\u00f3. Li demanen (i ven) de tot, des de consultoria fins a producte editorial. Qu\u00e8 tenen en com\u00fa les 12 entrevistes? Que totes li demanen accions de comunicaci\u00f3 de crisi, per salvar els mobles m\u00e9s que per cr\u00e9ixer.<\/li>\n<li><strong>El diagn\u00f2stic<\/strong><span style=\"font-size: 1rem;\">: El mercat pateix v\u00e0ries distorsions simult\u00e0niament. Hi ha una sensaci\u00f3 general que les coses aniran m\u00e9s malament durant els propers mesos. En algun cas, es visualitzen episodis de p\u00e0nic (sobre la marxa de l&#8217;entitat, per\u00f2 tamb\u00e9 pel <\/span><a style=\"font-size: 1rem;\" href=\"http:\/\/www.prnoticias.com\/index.php\/periodismo\/1134-reportajes-pr\/20110677-medios-de-comunicacion-en-crisis-isobran-periodistas\" target=\"_blank\" rel=\"noopener noreferrer\">futur laboral de l&#8217;interlocutor<\/a><span style=\"font-size: 1rem;\">). Es detecta la s\u00edndrome de Di\u00f2genes: podem sobreviure fent el m\u00ednim en Comunicaci\u00f3 i, encara, tot pot fer-se un 25% m\u00e9s barat. Hi ha s\u00edmptomes d&#8217;esgotament d&#8217;idees i apel\u00b7lacions a anar tirant de manual (contra l&#8217;opci\u00f3 de ser creatius).<\/span><\/li>\n<li><strong>La recepta?<\/strong><span style=\"font-size: 1rem;\">: Les crisis nom\u00e9s se superen -quan se superen- o amb Innovaci\u00f3 (canvi de paradigma) o amb valors. No hi ha m\u00e9s opci\u00f3. M\u00e9s enll\u00e0 d&#8217;ajustar pressupostos i multiplicar els esfor\u00e7os, o tens una base s\u00f2lida que et fa resistir, o ets capa\u00e7 de re-inventar-te. Aix\u00f2 val per a prove\u00efdors i per a clients. Quan, enlloc de\u00a0 projectar uns atributs o sorprendre amb novetats, et dediques a conservar el resultat, acabes sempre perdent. I aquests s\u00ed que s\u00f3n diners llan\u00e7ats.<\/span><\/li>\n<\/ul>\n<p>Sobreviur\u00e0 el consistent m\u00e9s que el resistent, l&#8217;imaginatiu m\u00e9s que l&#8217;agressiu, el que aporti talent m\u00e9s que el que nom\u00e9s hi posi coratge, l&#8217;honest m\u00e9s que el salvap\u00e0tries. \u00c9s possible que, en temps de crisi, tota la comunicaci\u00f3 sigui de crisi (reactiva, curt-terminista, errad\u00edvola), per\u00f2 \u00e9s segur que una bona comunicaci\u00f3 de crisi nom\u00e9s es pot dissenyar i executar des de la solv\u00e8ncia i\/o la intel\u00b7lig\u00e8ncia. La resta nom\u00e9s serveix per a perllongar l&#8217;agonia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;escenari: Un col\u00b7lega dedicat a tasques comercials que passa revista a les seves darreres 12 visites a clients (o potencials clients). Hi ha de tot, grans i petites empreses, administracions p\u00fabliques i fins una fundaci\u00f3. Li demanen (i ven) de tot, des de consultoria fins a producte editorial. Qu\u00e8 tenen en com\u00fa les 12 entrevistes? &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/comunicacio-de-crisi-basada-en-fets-reals\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abComunicaci\u00f3 de crisi (basada en fets reals)\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":3996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[69,116,124,227],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3995"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=3995"}],"version-history":[{"count":5,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3995\/revisions"}],"predecessor-version":[{"id":8024,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/3995\/revisions\/8024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/3996"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=3995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=3995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=3995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}