{"id":4814,"date":"2013-05-02T11:37:21","date_gmt":"2013-05-02T11:37:21","guid":{"rendered":"http:\/\/comfluencia.com\/?p=4814"},"modified":"2020-11-06T13:35:26","modified_gmt":"2020-11-06T11:35:26","slug":"els-beneficis-de-la-sostenibilitat-i-de-saber-la-transmetre","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/els-beneficis-de-la-sostenibilitat-i-de-saber-la-transmetre\/","title":{"rendered":"Els beneficis de la sostenibilitat&#8230; i de saber-la transmetre!"},"content":{"rendered":"<p>Recentment, Youtube ha anunciat els guanyadors dels <a href=\"http:\/\/www.youtube.com\/user\/nonprofitvideoawards\" target=\"_blank\" rel=\"noopener noreferrer\">premis Dogooders<\/a> 2013, que reconeixen les millors campanyes audiovisuals destinades a causes socials. En la categoria \u201cMillor v\u00eddeo sense \u00e0nim de lucre\u201d el guanyador ha estat Rainforest Alliance amb la seva campanya <em>follow the frog<\/em>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Follow the Frog\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/3iIkOi3srLo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>El v\u00eddeo de Rainforest Alliance, que ha rebut m\u00e9s d\u2019un mili\u00f3 de visites a Youtube, \u00e9s un clar exemple dels beneficis de la sostenibilitat per a les marques. Per\u00f2, a m\u00e9s, \u00e9s tamb\u00e9 una campanya divertida, ben treballada i que transmet uns valors. Amb la t\u00e8cnica de l\u2019<em>storytelling<\/em>, Rainforest Alliance ens mostra com, realment, podem ajudar a conservar el m\u00f3n. Qu\u00e8 us sembla?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recentment, Youtube ha anunciat els guanyadors dels premis Dogooders 2013, que reconeixen les millors campanyes audiovisuals destinades a causes socials. En la categoria \u201cMillor v\u00eddeo sense \u00e0nim de lucre\u201d el guanyador ha estat Rainforest Alliance amb la seva campanya follow the frog. El v\u00eddeo de Rainforest Alliance, que ha rebut m\u00e9s d\u2019un mili\u00f3 de visites &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/els-beneficis-de-la-sostenibilitat-i-de-saber-la-transmetre\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abEls beneficis de la sostenibilitat&#8230; i de saber-la transmetre!\u00bb<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":8341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[143,146,160,211,216],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/4814"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=4814"}],"version-history":[{"count":2,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/4814\/revisions"}],"predecessor-version":[{"id":8291,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/4814\/revisions\/8291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8341"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=4814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=4814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=4814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}