{"id":4939,"date":"2013-06-20T10:12:27","date_gmt":"2013-06-20T10:12:27","guid":{"rendered":"http:\/\/comfluencia.com\/?p=4939"},"modified":"2020-10-29T11:28:01","modified_gmt":"2020-10-29T09:28:01","slug":"diccionari-de-comunicacio-digital","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/diccionari-de-comunicacio-digital\/","title":{"rendered":"Diccionari de comunicaci\u00f3 digital"},"content":{"rendered":"<p>Fa gaireb\u00e9 un mes que <a href=\"http:\/\/www.iabspain.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB Spain<\/a>, l\u2019associaci\u00f3 que representa el sector de la publicitat, el m\u00e0rqueting i la comunicaci\u00f3 digital a Espanya, va llen\u00e7ar la <a href=\"http:\/\/iabpedia.iabspain.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">IABpedia<\/a>. Aquesta eina, basada en la filosofia \u2018wiki\u2019, vol ser un <strong>diccionari actualitzat dels conceptes clau de la publicitat i la comunicaci\u00f3 digital.<\/strong><\/p>\n<div>\n<p>En un sector en constant evoluci\u00f3 on estrany \u00e9s el dia en qu\u00e8 no descobrim un terme nou, sembla una molt bona idea disposar d\u2019aquest glossari. Tots els usuaris podem proposar conceptes (o ampliacions dels mateixos) si \u00e9s que en trobem algun a faltar entre els m\u00e9s de 350 que conformen la plataforma.<\/p>\n<div>Despr\u00e9s, seran les comissions d\u2019IAB Spain les que s\u2019encarregaran de revisar aquestes propostes i d\u2019ampliar definicions, actualitzar-les i, en definitiva, vetllar perqu\u00e8 la IABpedia segueixi el fren\u00e8tic ritme evolutiu de la comunicaci\u00f3 digital. Coneix\u00edeu l\u2019eina? L\u2019heu fet servir? Qu\u00e8 us sembla? Personalment, trobo que pot resultar \u00fatil per aclarir conceptes d\u2019una forma r\u00e0pida i senzilla. Per\u00f2, com en qualsevol altra plataforma \u2018wiki\u2019, caldr\u00e0 la col\u00b7laboraci\u00f3 de molts per garantir nivells d\u2019actualitzaci\u00f3 i correcci\u00f3 \u00f2ptims. Jo ja he enviat algunes propostes, i vosaltres?<\/div>\n<\/div>\n<div><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-4940 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2013\/06\/iabpedia-e1602238463181-300x275.jpg\" alt=\"\" width=\"261\" height=\"239\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/06\/iabpedia-e1602238463181-300x275.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/06\/iabpedia-e1602238463181-768x705.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/06\/iabpedia-e1602238463181.jpg 800w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fa gaireb\u00e9 un mes que IAB Spain, l\u2019associaci\u00f3 que representa el sector de la publicitat, el m\u00e0rqueting i la comunicaci\u00f3 digital a Espanya, va llen\u00e7ar la IABpedia. Aquesta eina, basada en la filosofia \u2018wiki\u2019, vol ser un diccionari actualitzat dels conceptes clau de la publicitat i la comunicaci\u00f3 digital. En un sector en constant evoluci\u00f3 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/diccionari-de-comunicacio-digital\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abDiccionari de comunicaci\u00f3 digital\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":4940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[53,145,184,236],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/4939"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=4939"}],"version-history":[{"count":7,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/4939\/revisions"}],"predecessor-version":[{"id":7934,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/4939\/revisions\/7934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/4940"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=4939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=4939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=4939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}