{"id":5026,"date":"2013-09-12T11:26:54","date_gmt":"2013-09-12T11:26:54","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5026"},"modified":"2020-10-27T14:27:36","modified_gmt":"2020-10-27T12:27:36","slug":"un-bon-exemple-de-campanya-2-0","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/un-bon-exemple-de-campanya-2-0\/","title":{"rendered":"Un bon exemple de campanya 2.0"},"content":{"rendered":"<p>La <a href=\"http:\/\/www.fundacioncema.org\/default.asp?id_cat=1\" target=\"_blank\" rel=\"noopener noreferrer\">Fundaci\u00f3 CEMA<\/a> (Fundaci\u00f3n Laboral del Cemento y del Medio Ambiente) acaba de llan\u00e7ar la campanya \u2018<a href=\"http:\/\/www.residuoscomocombustible.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Residus com a combustibles\u2019<\/a>. Aquesta acci\u00f3 comunicativa, que busca conscienciar la poblaci\u00f3 sobre els beneficis de valoritzar energ\u00e8ticament els residus que no es poden reciclar \u2013pr\u00e0ctica que ja empra la ind\u00fastria del ciment\u2013, s\u2019ha dissenyat seguint les darreres tend\u00e8ncies en comunicaci\u00f3: \u00e9s una campanya 2.0, empra diferents suports i cerca la viralitat.<\/p>\n<p>D\u2019una banda, un senzill v\u00eddeo d\u2019aires futuristes ens mostra la possibilitat de repostar gr\u00e0cies als rebuigs. Per\u00f2 a m\u00e9s, la Fundaci\u00f3 CEMA ha habilitat una <a href=\"http:\/\/www.residuoscomocombustible.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsite espec\u00edfica de la campanya<\/a> on s\u2019explica, de forma interactiva i planera, en qu\u00e8 consisteix aquest aprofitament dels residus i la viabilitat de convertir-los en energia.<\/p>\n<p>A nivell comunicatiu, la campanya est\u00e0 molt ben aconseguida pel fet de presentar-se en multiformat obrint-se a un p\u00fablic m\u00e9s ampli, i a m\u00e9s, perqu\u00e8 transmet el missatge de manera molt clara per al p\u00fablic en general, sense deixar de ser atractiva i innovadora en les formes. No deixa de cridar l\u2019atenci\u00f3 tampoc la modernitat de l\u2019acci\u00f3, que fa \u00fas de les eines 2.0 per arribar al p\u00fablic, tenint en compte que l\u2019autor \u00e9s una ind\u00fastria \u2013la del ciment- que en l\u2019imaginari col\u00b7lectiu \u00e9s entesa, de vegades, com a \u201ccl\u00e0ssica\u201d. Campanyes com aquesta demostren la seva adaptaci\u00f3 als nous temps.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-7314 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2013\/09\/system-4615905_1920-e1602673468104-300x229.jpg\" alt=\"\" width=\"493\" height=\"376\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/09\/system-4615905_1920-e1602673468104-300x229.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/09\/system-4615905_1920-e1602673468104-1024x781.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/09\/system-4615905_1920-e1602673468104-768x586.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/09\/system-4615905_1920-e1602673468104-1536x1171.jpg 1536w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2013\/09\/system-4615905_1920-e1602673468104.jpg 1740w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Fundaci\u00f3 CEMA (Fundaci\u00f3n Laboral del Cemento y del Medio Ambiente) acaba de llan\u00e7ar la campanya \u2018Residus com a combustibles\u2019. Aquesta acci\u00f3 comunicativa, que busca conscienciar la poblaci\u00f3 sobre els beneficis de valoritzar energ\u00e8ticament els residus que no es poden reciclar \u2013pr\u00e0ctica que ja empra la ind\u00fastria del ciment\u2013, s\u2019ha dissenyat seguint les darreres tend\u00e8ncies &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/un-bon-exemple-de-campanya-2-0\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abUn bon exemple de campanya 2.0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":7314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[53,69,154,160,231,236],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5026"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5026"}],"version-history":[{"count":6,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5026\/revisions"}],"predecessor-version":[{"id":7901,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5026\/revisions\/7901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/7314"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}