{"id":5123,"date":"2013-11-06T12:45:45","date_gmt":"2013-11-06T12:45:45","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5123"},"modified":"2020-10-09T11:35:01","modified_gmt":"2020-10-09T09:35:01","slug":"lart-escola-de-comunicadors","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/lart-escola-de-comunicadors\/","title":{"rendered":"L&#8217;art, escola de comunicadors"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/UelJZG_bF98\" width=\"620\" height=\"475\" frameborder=\"0\"><\/iframe><\/p>\n<p>Des que els antics pintaven bous als sostres de les coves, la creativitat art\u00edstica ha servit per a expressar tot all\u00f2 que els humans som capa\u00e7os d&#8217;imaginar&#8230; i fer. Per a la Comunicaci\u00f3 en general, i per a la Publicitat en particular, disciplines com la literatura o la pintura han estat precursores en \u00e0mbits com les t\u00e8cniques de persuasi\u00f3, la construcci\u00f3 de relats o la generaci\u00f3 de missatges amb impacte.<\/p>\n<p>Un darrer exemple \u00e9s l&#8217;anunci del nou <strong>Honda CR-V<\/strong>, que mitjan\u00e7ant un joc de perspectives \u00f2ptiques presenta imatges veritablement impossibles. L&#8217;anunci, tal com est\u00e0 presentat, \u00a0\u00e9s una forma de transmetre innovaci\u00f3 en una categoria de producte -els autom\u00f2bils- impregnada de tecnologia.\u00a0 Per\u00f2\u00a0no \u00e9s gens original, perqu\u00e8 la idea beu de fonts art\u00edstiques.<\/p>\n<p>Concretament, est\u00e0 inspirada en l&#8217;obra del pintor holand\u00e8s <a href=\"http:\/\/www.mcescher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maurits Cornelis Escher<\/a>, que a base de jocs visuals i de distorsions geom\u00e8triques va aconseguir crear escenes del tot inversemblants. No nom\u00e9s per la seva irrealitat, sin\u00f3 -i molt especialment- per la seva bellesa matem\u00e0tica i plena d&#8217;equilibri. Una bellesa que provoca addicci\u00f3: no pots parar de mirar i remirar el quadre, mirant de comprendre.<br \/>\nPotser els comunicadors som, al capdavall, artistes que hem arribat tard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des que els antics pintaven bous als sostres de les coves, la creativitat art\u00edstica ha servit per a expressar tot all\u00f2 que els humans som capa\u00e7os d&#8217;imaginar&#8230; i fer. Per a la Comunicaci\u00f3 en general, i per a la Publicitat en particular, disciplines com la literatura o la pintura han estat precursores en \u00e0mbits com &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/lart-escola-de-comunicadors\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abL&#8217;art, escola de comunicadors\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[69,116,137,143,184],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5123"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5123"}],"version-history":[{"count":1,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5123\/revisions"}],"predecessor-version":[{"id":7273,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5123\/revisions\/7273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/5141"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}