{"id":5189,"date":"2013-12-05T09:58:42","date_gmt":"2013-12-05T09:58:42","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5189"},"modified":"2020-10-26T14:22:04","modified_gmt":"2020-10-26T12:22:04","slug":"tendencies-en-email-marqueting-per-al-2014","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/tendencies-en-email-marqueting-per-al-2014\/","title":{"rendered":"Tend\u00e8ncies en email m\u00e0rqueting per al 2014"},"content":{"rendered":"<p>L\u2019enviament de <em>newsletters<\/em> per part de les empreses segueix sent una de les f\u00f3rmules m\u00e9s emprades per informar i mantenir el contacte amb els clients. Enguany, les empreses han dedicat un <strong>20% dels seus pressupostos de m\u00e0rqueting a les campanyes d\u2019email m\u00e0rqueting<\/strong>, i durant el 2014 s\u2019espera que aquesta xifra augmenti encara m\u00e9s.<br \/>\nLes dades apunten a qu\u00e8 l\u2019email m\u00e0rqueting encara t\u00e9 recorregut, i a qu\u00e8 \u00e9s una de les t\u00e8cniques marquetinianes m\u00e9s efectives a l\u2019hora de moure el receptor a l\u2019acci\u00f3, per\u00f2 perqu\u00e8 les nostres campanyes siguin efectives hem de tenir en compte certs aspectes com per exemple:<\/p>\n<ul>\n<li><strong>L\u2019hora i dia d\u2019enviament dels nostres <em>newsletters<\/em><\/strong>. Hem d\u2019evitar fer els nostres enviaments en aquelles franges temporals en les qu\u00e8 pressuposem que els nostres receptors tindran les b\u00fasties m\u00e9s plenes o no estaran per la labor de revisar el correu.<\/li>\n<li><strong>Els missatges han de ser atractius tant a nivell de contingut com a nivell d\u2019imatge<\/strong>. El disseny de cada <em>newsletter<\/em> dependr\u00e0 del p\u00fablic objectiu al qual ens dirigim, per\u00f2 hem d\u2019aconseguir que sigui el m\u00e9s atractiu possible per al destinatari.<\/li>\n<li><strong>El text de l\u2019assumpte \u00e9s fonamental<\/strong>. Ha de donar una idea clara i concisa del que trobar\u00e0 el receptor en obrir el missatge. \u00c9s en aquest punt on sovint ens juguem un rati d\u2019obertures major o menor.<\/li>\n<\/ul>\n<p>Us recomanem la seg\u00fcent infografia amb les <a href=\"http:\/\/hub.uberflip.com\/h\/i\/1579992-infographic-email-marketing-trends-in-2014\" target=\"_blank\" rel=\"noopener noreferrer\">tend\u00e8ncies en email m\u00e0rqueting per al 2014<\/a>. Trobeu alguna altra dada o consell a faltar?<\/p>\n<p><a href=\"http:\/\/comfluencia.com\/2013\/12\/05\/tendencies-en-email-marqueting-per-al-2014\/infografia-email-marketing\/\" rel=\"attachment wp-att-5190\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter  wp-image-5190\" title=\"Infografia email marketing trends 2014\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2013\/12\/infografia-email-marketing.jpg\" alt=\"Infografia email marketing 2014\" width=\"478\" height=\"2637\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enviament de newsletters per part de les empreses segueix sent una de les f\u00f3rmules m\u00e9s emprades per informar i mantenir el contacte amb els clients. Enguany, les empreses han dedicat un 20% dels seus pressupostos de m\u00e0rqueting a les campanyes d\u2019email m\u00e0rqueting, i durant el 2014 s\u2019espera que aquesta xifra augmenti encara m\u00e9s. Les dades &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/tendencies-en-email-marqueting-per-al-2014\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abTend\u00e8ncies en email m\u00e0rqueting per al 2014\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":5190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[53,85,120,145,159],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5189"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5189"}],"version-history":[{"count":3,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5189\/revisions"}],"predecessor-version":[{"id":7882,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5189\/revisions\/7882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/5190"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}