{"id":5598,"date":"2014-12-12T16:30:18","date_gmt":"2014-12-12T16:30:18","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5598"},"modified":"2020-10-08T11:33:11","modified_gmt":"2020-10-08T09:33:11","slug":"apel%c2%b7lar-els-sentiments-una-bona-estrategia","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/apel%c2%b7lar-els-sentiments-una-bona-estrategia\/","title":{"rendered":"Apel\u00b7lar els sentiments, una bona estrat\u00e8gia"},"content":{"rendered":"<p>Encara queda alg\u00fa que no hagi vist la campanya <em>La otra carta<\/em> d\u2019Ikea? Per si es d\u00f3na el cas que vius en un univers paral\u00b7lel i no saps de qu\u00e8 parlo, aqu\u00ed pots veure el v\u00eddeo de la genial campanya de l\u2019empresa sueca:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/5egLxg_7mg0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>La otra carta <\/em>no deixa indiferent. Fins i tot a aquells que no tenim nens ens fa pensar en qu\u00e8 \u00e9s all\u00f2 que de deb\u00f2 importa, i m\u00e9s en aquestes dates de consumisme fren\u00e8tic. Aquesta campanya d\u2019Ikea m\u2019ha agradat especialment perqu\u00e8, <strong>sense vendre res, ho ven tot<\/strong>.<\/p>\n<p>Apel\u00b7la directament als sentiments dels espectadors i afirmen que \u2018El Nadal ens desmobla el cap\u2019 i que \u2018res com la llar per tornar-nos-el a moblar\u2019. \u00c9s un lema magn\u00edfic que col\u00b7loca la marca all\u00e0 on es vol posicionar: l\u2019expert a la teva llar, el teu aliat a casa, la soluci\u00f3 als teus problemes (nom\u00e9s d\u2019espai?)&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Encara queda alg\u00fa que no hagi vist la campanya La otra carta d\u2019Ikea? Per si es d\u00f3na el cas que vius en un univers paral\u00b7lel i no saps de qu\u00e8 parlo, aqu\u00ed pots veure el v\u00eddeo de la genial campanya de l\u2019empresa sueca: La otra carta no deixa indiferent. Fins i tot a aquells que &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/apel%c2%b7lar-els-sentiments-una-bona-estrategia\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abApel\u00b7lar els sentiments, una bona estrat\u00e8gia\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":7202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[49,69,91,231],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5598"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5598"}],"version-history":[{"count":1,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5598\/revisions"}],"predecessor-version":[{"id":7198,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5598\/revisions\/7198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/7202"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}