{"id":5622,"date":"2015-01-29T16:09:26","date_gmt":"2015-01-29T16:09:26","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5622"},"modified":"2020-10-23T12:30:44","modified_gmt":"2020-10-23T10:30:44","slug":"nominatio","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/nominatio\/","title":{"rendered":"Nominatio"},"content":{"rendered":"<p>\u00c9s sorprenent saber que <strong>Angelina Jolie<\/strong> <a href=\"http:\/\/en.wikipedia.org\/wiki\/Aptostichus_angelinajolieae\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9s el nom d&#8217;una esp\u00e8cie d&#8217;aranya<\/a><span class=\"mw-mmv-title\">. De fet, tamb\u00e9 n&#8217;hi ha una altra que s&#8217;anomena <em>Calponia harrisonfordi<\/em>. <\/span><\/p>\n<p>L&#8217;obsessi\u00f3 per posar nom \u00e9s consubstancial entre els humans des que es va inventar el llenguatge. Ho \u00e9s tant que fins els estels m\u00e9s remots de l&#8217;univers o els bacteris m\u00e9s petits i rec\u00f2ndits del nostre cos en porten. Ho denominem tot: eres hist\u00f2riques, t\u00e8cniques esportives, partits pol\u00edtics, postures sexuals, simfonies musicals, territoris, malalties, etc, etc. \u00c9s tan transcendent aix\u00f2 de designar qualsevol fet, cosa o \u00e9sser que fins ha esdevingut un <a href=\"https:\/\/www.google.es\/search?q=naming&amp;ie=utf-8&amp;oe=utf-8&amp;gws_rd=cr&amp;ei=IlTKVJaFF4yv7AbAiIDAAw\" target=\"_blank\" rel=\"noopener noreferrer\">sector empresarial<\/a>, conegut precisament amb la paraula <em>naming: <\/em>108 milions d&#8217;entrades al Google!!<\/p>\n<p>El nom \u00e9s la primera passa per construir una marca. En una sessi\u00f3 formativa a estudiants de MBA em van demanar una metodologia per donar nom als productes que una empresa llan\u00e7a en un mercat B2B. Hi ha dues grans l\u00ednies de treball: quan els clients estan a sectors molt diversos, l&#8217;ideal \u00e9s posar la marca d&#8217;empresa + un codi (p.e., <a href=\"http:\/\/www.linde-world.de\/mh-products\/start.view?dealer=47&amp;context=uk&amp;l=es\" target=\"_blank\" rel=\"noopener noreferrer\">Linde\u00a0 <\/a>o John Deere); en canvi, si els clients formen un segment for\u00e7a definit, \u00e9s millor fer servir una marca espec\u00edfica per al producte. \u00c9s m\u00e9s recordable. Hi ha una companyia dedicada a fabricar llavors per a pagesos que, nom\u00e9s per a la categoria de cogombres, fa servir totes aquestes varietats nominals: <em>Lucena<\/em>, <em>Conil<\/em>, <em>Mondego<\/em>, <em>Midi<\/em>, <em>Lemos\u00edn<\/em>, <em>Estrada. <\/em>Ja ho diu la <strong>B\u00edblia<\/strong>: <em>&#8220;<\/em><span class=\"st\"><em>Preocupa&#8217;t pel teu nom, perqu\u00e8 et sobreviur\u00e0: dura m\u00e9s que mil grans tresors d&#8217;or&#8221;<\/em> (Eclesiast\u00e8s, 41:12).<\/span><\/p>\n<figure id=\"attachment_5623\" aria-describedby=\"caption-attachment-5623\" style=\"width: 388px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-5623\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2015\/01\/640px-Aptostichus_angelinajolieae_female-e1602148880976-300x204.jpg\" alt=\"\" width=\"388\" height=\"264\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2015\/01\/640px-Aptostichus_angelinajolieae_female-e1602148880976-300x204.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2015\/01\/640px-Aptostichus_angelinajolieae_female-e1602148880976.jpg 592w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><figcaption id=\"caption-attachment-5623\" class=\"wp-caption-text\">&#8220;Aptostichus angelinajolieae female&#8221; by Jason E. Bond<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9s sorprenent saber que Angelina Jolie \u00e9s el nom d&#8217;una esp\u00e8cie d&#8217;aranya. De fet, tamb\u00e9 n&#8217;hi ha una altra que s&#8217;anomena Calponia harrisonfordi. L&#8217;obsessi\u00f3 per posar nom \u00e9s consubstancial entre els humans des que es va inventar el llenguatge. Ho \u00e9s tant que fins els estels m\u00e9s remots de l&#8217;univers o els bacteris m\u00e9s petits &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/nominatio\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abNominatio\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[69,137,143,145],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5622"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5622"}],"version-history":[{"count":3,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5622\/revisions"}],"predecessor-version":[{"id":7829,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5622\/revisions\/7829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/5623"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}