{"id":5692,"date":"2015-06-03T08:26:30","date_gmt":"2015-06-03T08:26:30","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5692"},"modified":"2020-10-23T12:19:09","modified_gmt":"2020-10-23T10:19:09","slug":"el-discurs-del-metode","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/el-discurs-del-metode\/","title":{"rendered":"El discurs del m\u00e8tode"},"content":{"rendered":"<p>Si hi ha un concepte sobrevalorat en Comunicaci\u00f3, aquest \u00e9s el de la &#8220;<strong><em>creativitat<\/em><\/strong>&#8220;. Aquest atribut serveix, massa sovint, per a amagar defici\u00e8ncies en l&#8217;estrat\u00e8gia o l&#8217;execuci\u00f3 de qualsevol acci\u00f3. Tamb\u00e9 \u00e9s usat en forma de crossa: quan no saps explicar qu\u00e8 far\u00e0s, acabes fiant-ho tot a un procediment creatiu que, en s\u00ed mateix, mai no resol res. La creativitat nom\u00e9s funciona dins d&#8217;un pla que contempli objectius, i que defineixi amb la m\u00e0xima cura processos i requeriments del projecte espec\u00edfic de comunicaci\u00f3. Sense planificaci\u00f3, la creativitat \u00e9s pura improvisaci\u00f3, \u00e9s com llan\u00e7ar-se des d&#8217;un avi\u00f3 sense paracaigudes i sense con\u00e8ixer el terreny on vas a aterrar.<\/p>\n<p>Els plans, moltes vegades, fallen. Per\u00f2 si amb un mapa et perds, imagina el que \u00e9s viatjar sense. Un pla pot fallar perqu\u00e8 no estigui ben desenvolupat, o perqu\u00e8 han canviat alguna de les circumst\u00e0ncies inicials. Per\u00f2 sense pla, tot \u00e9s pura aventura. <strong>Quan un client et contracta, busca emocions o vol resultats?<\/strong><\/p>\n<p>Igual que els protocols en medecina, la <a href=\"http:\/\/ec.europa.eu\/ipg\/go_live\/promotion\/communication_plan\/index_en.htm\" target=\"_blank\" rel=\"noopener noreferrer\">planificaci\u00f3 <\/a>i l&#8217;<a href=\"https:\/\/www.melcrum.com\/research\/strategy-planning-tactics\/9-steps-effective-strategic-planning\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e8gia <\/a>s\u00f3n cr\u00edtiques per a minimitzar errors i assolir els objectius. I aix\u00f2 implica ser met\u00f2dic, seguir pautes i acomplir etapes en el projecte de comunicaci\u00f3. L&#8217;\u00e8xit nom\u00e9s \u00e9s al final d&#8217;una cadena d&#8217;esdeveniments i, per tant, qualsevol baula que es trenqui et condemna al frac\u00e0s. La creativitat \u00e9s essencial en Comunicaci\u00f3 -en igualtat de condicions, el m\u00e9s creatiu atrau m\u00e9s l&#8217;atenci\u00f3-. Per\u00f2 <strong>la metodologia de treball \u00e9s imprescindible i diferencial<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-5693 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2015\/06\/BreakingChains760x300-e1602148099477-300x185.jpg\" alt=\"\" width=\"446\" height=\"275\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2015\/06\/BreakingChains760x300-e1602148099477-300x185.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2015\/06\/BreakingChains760x300-e1602148099477-1024x632.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2015\/06\/BreakingChains760x300-e1602148099477-768x474.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2015\/06\/BreakingChains760x300-e1602148099477.jpg 1498w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hi ha un concepte sobrevalorat en Comunicaci\u00f3, aquest \u00e9s el de la &#8220;creativitat&#8220;. Aquest atribut serveix, massa sovint, per a amagar defici\u00e8ncies en l&#8217;estrat\u00e8gia o l&#8217;execuci\u00f3 de qualsevol acci\u00f3. Tamb\u00e9 \u00e9s usat en forma de crossa: quan no saps explicar qu\u00e8 far\u00e0s, acabes fiant-ho tot a un procediment creatiu que, en s\u00ed mateix, mai &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/el-discurs-del-metode\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abEl discurs del m\u00e8tode\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[56,91,145,190],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5692"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5692"}],"version-history":[{"count":3,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5692\/revisions"}],"predecessor-version":[{"id":7822,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5692\/revisions\/7822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/5693"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}