{"id":5702,"date":"2015-06-16T08:52:08","date_gmt":"2015-06-16T08:52:08","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5702"},"modified":"2020-10-08T11:02:22","modified_gmt":"2020-10-08T09:02:22","slug":"el-video-viral-mes-avorrit","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/el-video-viral-mes-avorrit\/","title":{"rendered":"\u00bfEl v\u00eddeo viral m\u00e9s avorrit?"},"content":{"rendered":"<p>Recentment la <a href=\"http:\/\/www.arrelsfundacio.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fundaci\u00f3 Arrels<\/a>, que t\u00e9 per objectiu atendre a les persones sense llar, ha llan\u00e7at una campanya de v\u00eddeo, <em>The most boring viral video<\/em>:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AuX-KorBIZg\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Aquesta campanya reuneix, des del meu punt de vista, tots els elements per ser un \u00e8xit. En primer lloc, el canal i el format. I \u00e9s que els v\u00eddeos ja s\u00f3n els continguts m\u00e9s consumits i compartits a la xarxa, i tot apunta a qu\u00e8 <a href=\"http:\/\/www.puromarketing.com\/12\/24910\/videos-online-acapararan-todo-trafico-internet.html\" target=\"_blank\" rel=\"noopener noreferrer\">en el futur encara tindran m\u00e9s pes<\/a>. \u00a0A m\u00e9s, incorpora un component humor\u00edstic (nom\u00e9s cal veure els primers cinc segons amb la frase &#8220;no s\u00f3c un gatet que fa cucades&#8221;) i, sobretot, un component solidari. Tan sols\u00a0cal veure 30 segons d&#8217;aquest v\u00eddeo per a qu\u00e8 Youtube faci una donaci\u00f3 a la Fundaci\u00f3 Arrels. No costa res.<\/p>\n<p>Per\u00f2 sobretot, \u00e9s una campanya per difondre un missatge. I aquest missatge t\u00e9 unes paraules clau, aquelles que es refereixen a tot el que es perd en viure al carrer. La campanya apel\u00b7la als sentiments de l&#8217;espectador, i aix\u00f2 \u00e9s <a href=\"http:\/\/comfluencia.com\/2014\/12\/12\/apel%C2%B7lar-els-sentiments-una-bona-estrategia\/\" target=\"_blank\" rel=\"noopener noreferrer\">una bona estrat\u00e8gia<\/a>. Nom\u00e9s ens demanen que compartim aquest v\u00eddeo, nom\u00e9s cal que visualitzem 30 segons i estarem ajudant a molta gent. Compartim?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recentment la Fundaci\u00f3 Arrels, que t\u00e9 per objectiu atendre a les persones sense llar, ha llan\u00e7at una campanya de v\u00eddeo, The most boring viral video: Aquesta campanya reuneix, des del meu punt de vista, tots els elements per ser un \u00e8xit. En primer lloc, el canal i el format. I \u00e9s que els v\u00eddeos ja &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/el-video-viral-mes-avorrit\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00ab\u00bfEl v\u00eddeo viral m\u00e9s avorrit?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":7183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[49,53,69,210,230],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5702"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5702"}],"version-history":[{"count":1,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5702\/revisions"}],"predecessor-version":[{"id":7181,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5702\/revisions\/7181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/7183"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}