{"id":5702,"date":"2015-06-16T08:52:08","date_gmt":"2015-06-16T08:52:08","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5702"},"modified":"2020-10-08T11:02:22","modified_gmt":"2020-10-08T09:02:22","slug":"el-video-viral-mes-avorrit","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/el-video-viral-mes-avorrit\/","title":{"rendered":"\u00bfEl v\u00eddeo viral m\u00e9s avorrit?"},"content":{"rendered":"<p>Recentment la <a href=\"http:\/\/www.arrelsfundacio.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fundaci\u00f3 Arrels<\/a>, que t\u00e9 per objectiu atendre a les persones sense llar, ha llan\u00e7at una campanya de v\u00eddeo, <em>The most boring viral video<\/em>:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AuX-KorBIZg\" width=\"600\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Aquesta campanya reuneix, des del meu punt de vista, tots els elements per ser un \u00e8xit. En primer lloc, el canal i el format. I \u00e9s que els v\u00eddeos ja s\u00f3n els continguts m\u00e9s consumits i compartits a la xarxa, i tot apunta a qu\u00e8 <a href=\"http:\/\/www.puromarketing.com\/12\/24910\/videos-online-acapararan-todo-trafico-internet.html\" target=\"_blank\" rel=\"noopener noreferrer\">en el futur encara tindran m\u00e9s pes<\/a>. \u00a0A m\u00e9s, incorpora un component humor\u00edstic (nom\u00e9s cal veure els primers cinc segons amb la frase \u00abno s\u00f3c un gatet que fa cucades\u00bb) i, sobretot, un component solidari. Tan sols\u00a0cal veure 30 segons d&#8217;aquest v\u00eddeo per a qu\u00e8 Youtube faci una donaci\u00f3 a la Fundaci\u00f3 Arrels. No costa res.<\/p>\n<p>Per\u00f2 sobretot, \u00e9s una campanya per difondre un missatge. I aquest missatge t\u00e9 unes paraules clau, aquelles que es refereixen a tot el que es perd en viure al carrer. La campanya apel\u00b7la als sentiments de l&#8217;espectador, i aix\u00f2 \u00e9s <a href=\"http:\/\/comfluencia.com\/2014\/12\/12\/apel%C2%B7lar-els-sentiments-una-bona-estrategia\/\" target=\"_blank\" rel=\"noopener noreferrer\">una bona estrat\u00e8gia<\/a>. Nom\u00e9s ens demanen que compartim aquest v\u00eddeo, nom\u00e9s cal que visualitzem 30 segons i estarem ajudant a molta gent. Compartim?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recentment la Fundaci\u00f3 Arrels, que t\u00e9 per objectiu atendre a les persones sense llar, ha llan\u00e7at una campanya de v\u00eddeo, The most boring viral video: Aquesta campanya reuneix, des del meu punt de vista, tots els elements per ser un \u00e8xit. En primer lloc, el canal i el format. I \u00e9s que els v\u00eddeos ja &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/el-video-viral-mes-avorrit\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00ab\u00bfEl v\u00eddeo viral m\u00e9s avorrit?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":7183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[49,53,69,210,230],"class_list":["post-5702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noves-oportunitats","tag-comunicacio","tag-comunicacio-digital","tag-creativitat","tag-solidaritat","tag-video"],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5702"}],"version-history":[{"count":1,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5702\/revisions"}],"predecessor-version":[{"id":7181,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5702\/revisions\/7181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/7183"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}