{"id":5855,"date":"2016-02-18T10:45:10","date_gmt":"2016-02-18T10:45:10","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5855"},"modified":"2020-11-16T12:37:32","modified_gmt":"2020-11-16T10:37:32","slug":"que-fer-davant-duna-crisi-de-reputacio-online","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/que-fer-davant-duna-crisi-de-reputacio-online\/","title":{"rendered":"Qu\u00e8 fer davant d&#8217;una crisi de reputaci\u00f3 online?"},"content":{"rendered":"<p>La teoria \u00e9s &#8220;f\u00e0cil&#8221;. Podem tenir molt clar quines s\u00f3n les passes a seguir davant d&#8217;una <a href=\"http:\/\/marcribo.com\/2015\/10\/09\/5-casos-de-crisis-de-reputacion-en-las-redes-sociales-bien-gestionados\/\" target=\"_blank\" rel=\"noopener noreferrer\">crisi de reputaci\u00f3 a la xarxa<\/a> per\u00f2, si volem tenim el m\u00e0xim control d&#8217;una situaci\u00f3 com aquesta, hem d&#8217;estar <strong>realment<\/strong> preparats.<\/p>\n<p>El primer pas sempre \u00e9s identificar si ens trobem davant d&#8217;una crisi real o si \u00e9s un comentari a\u00efllat puntual. Per\u00f2, tot i que aquest \u00e9s b\u00e0sic i inicial, hem de tenir en compte un pas previ: el <strong><a href=\"http:\/\/twowayroad.es\/gestion-y-comunicacion-de-crisis-iv-el-plan-de-comunicacion-de-crisis\/\" target=\"_blank\" rel=\"noopener noreferrer\">pla de comunicaci\u00f3 de crisi<\/a><\/strong>. En aquest pla ja detallarem la resta de passes a seguir, des de l&#8217;inicial identificant el problema, fins a la monitoritzaci\u00f3 o l&#8217;identificaci\u00f3 d&#8217;usuaris. Per\u00f2 tamb\u00e9 posarem negre sobre blanc la prohibici\u00f3 d&#8217;esborrar comentaris, el fet d&#8217;haver de donar resposta sempre (i si \u00e9s r\u00e0pid, millor!), la rectificaci\u00f3 de qualsevol errada i la compensaci\u00f3 als usuaris afectats. Tots aquests punts s&#8217;expliquen a l&#8217;infografia que compartim m\u00e9s a baix.<\/p>\n<p><!--more-->Per\u00f2 jo torno al principi, i \u00e9s que el pas previ \u00e9s <strong>elaborar aquest pla de comunicaci\u00f3 de crisi ja que, sense ell, als problemes generats d&#8217;una crisi sobtada, se&#8217;ns afegiran els de no estar preparats per afrontar-la<\/strong>. En aquest pla establirem els protocols a seguir, les persones implicades en l&#8217;aplicaci\u00f3 del pla (qui ser\u00e0 el portaveu de l&#8217;empresa?) i els responsables de trobar les formules de compensaci\u00f3 i de contactar amb els afectats.<\/p>\n<p>Si tenim un bon pla treballat d&#8217;inici, ens podrem estalviar alguns maldecaps quan ens trobem una situaci\u00f3 inesperada que malmeti la nostra reputaci\u00f3. Tampoc ser\u00e0 f\u00e0cil, per\u00f2 ens permetr\u00e0 tenir clar qu\u00e8 ha de fer qui en cada moment i anar resolent la situaci\u00f3 pas a pas.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-5856\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2016\/02\/crisi-reputaci\u00f3-online.jpg\" alt=\"crisi-reputaci\u00f3-online\" width=\"564\" height=\"1762\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La teoria \u00e9s &#8220;f\u00e0cil&#8221;. Podem tenir molt clar quines s\u00f3n les passes a seguir davant d&#8217;una crisi de reputaci\u00f3 a la xarxa per\u00f2, si volem tenim el m\u00e0xim control d&#8217;una situaci\u00f3 com aquesta, hem d&#8217;estar realment preparats. El primer pas sempre \u00e9s identificar si ens trobem davant d&#8217;una crisi real o si \u00e9s un comentari &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/que-fer-davant-duna-crisi-de-reputacio-online\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abQu\u00e8 fer davant d&#8217;una crisi de reputaci\u00f3 online?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":8490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[52,53,192,236],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5855"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5855"}],"version-history":[{"count":2,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5855\/revisions"}],"predecessor-version":[{"id":7157,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5855\/revisions\/7157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8490"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}