{"id":5890,"date":"2016-03-29T15:41:35","date_gmt":"2016-03-29T15:41:35","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5890"},"modified":"2020-10-22T12:51:34","modified_gmt":"2020-10-22T10:51:34","slug":"el-boca-orella-no-passa-de-moda","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/el-boca-orella-no-passa-de-moda\/","title":{"rendered":"El boca-orella no passa de moda"},"content":{"rendered":"<p>Potser ja heu sentit a parlar dels <em>roomscapes<\/em> o jocs d&#8217;escapament en viu. Personalment, en s\u00f3c fan. Per\u00f2 no vull parlar-vos dels meus <em>hobbies<\/em>, sin\u00f3 de les <strong>estrat\u00e8gies de comunicaci\u00f3<\/strong> que han convertit aquest fenomen en tota una moda. Aquest format d&#8217;oci va n\u00e9ixer a Hongria fa uns anys. Jo el vaig descobrir el 2013, quan a Barcelona ciutat<br \/>\ncompt\u00e0vem amb quatre sales. I qu\u00e8 ha passat en aquests tres anys? <a href=\"http:\/\/www.escaperoomlover.com\/2015\/05\/escape-room-catalunya.html\" target=\"_blank\" rel=\"noopener noreferrer\">Doncs que s&#8217;han multiplicat!<\/a><\/p>\n<p>El <a href=\"http:\/\/www.timeout.cat\/barcelona\/ca\/que-fer\/room-escape-jocs-descapament-en-viu-a-barcelona\" target=\"_blank\" rel=\"noopener noreferrer\">joc<\/a> en s\u00ed consisteix a aconseguir escapar d&#8217;una sala tot resolent diferents enigmes i en un temps determinat. \u00c9s a dir, un cop hem jugat a un, no podem repetir. Sembla que, en un format aix\u00ed, hauria d&#8217;arribar un dia en el qual no hi hagu\u00e9s m\u00e9s p\u00fablic per\u00f2, tot al contrari, l&#8217;oferta no deixa d&#8217;augmentar i els adeptes no paren de cr\u00e9ixer.<\/p>\n<p><strong>I qu\u00e8 hi t\u00e9 a veure la comunicaci\u00f3?\u00a0<\/strong><br \/>\nMolt! Potser com a usuari no pots repetir aquell joc que t&#8217;ha agradat, per\u00f2 s\u00ed que el pots recomanar. I aquesta \u00e9s la clau! <strong>La comunicaci\u00f3 boca-orella i la prescripci\u00f3 s\u00f3n els puntals que sustenten aquest model d&#8217;oci.\u00a0<\/strong>Cada cop que vas a un <em>roomscape<\/em> te&#8217;n recomanen d&#8217;altres, et pregunten quins has fet o quin \u00e9s el que m\u00e9s t&#8217;ha agradat. I aquesta \u00e9s<strong> la comunicaci\u00f3 m\u00e9s efica\u00e7<\/strong>.<\/p>\n<p><!--more-->Evidentment les xarxes socials tamb\u00e9 tenen la seva part en l&#8217;estrat\u00e8gia comunicativa dels <em>roomscapes<\/em>, per\u00f2 no \u00e9s molt m\u00e9s fiable seguir els consells d&#8217;aquells del nostre entorn que ja ho han provat?<\/p>\n<figure id=\"attachment_5892\" aria-describedby=\"caption-attachment-5892\" style=\"width: 344px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-5892\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2016\/03\/altaveu-scaled-e1602145005626-300x239.jpg\" alt=\"\" width=\"344\" height=\"274\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/03\/altaveu-scaled-e1602145005626-300x239.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/03\/altaveu-scaled-e1602145005626-1024x814.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/03\/altaveu-scaled-e1602145005626-768x611.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/03\/altaveu-scaled-e1602145005626-1536x1221.jpg 1536w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/03\/altaveu-scaled-e1602145005626-2048x1628.jpg 2048w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><figcaption id=\"caption-attachment-5892\" class=\"wp-caption-text\">SONY DSC<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Potser ja heu sentit a parlar dels roomscapes o jocs d&#8217;escapament en viu. Personalment, en s\u00f3c fan. Per\u00f2 no vull parlar-vos dels meus hobbies, sin\u00f3 de les estrat\u00e8gies de comunicaci\u00f3 que han convertit aquest fenomen en tota una moda. Aquest format d&#8217;oci va n\u00e9ixer a Hongria fa uns anys. Jo el vaig descobrir el 2013, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/el-boca-orella-no-passa-de-moda\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abEl boca-orella no passa de moda\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":5892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[33,49,179],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5890"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5890"}],"version-history":[{"count":4,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5890\/revisions"}],"predecessor-version":[{"id":7784,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5890\/revisions\/7784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/5892"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}