{"id":5980,"date":"2016-09-19T15:50:16","date_gmt":"2016-09-19T15:50:16","guid":{"rendered":"http:\/\/comfluencia.com\/?p=5980"},"modified":"2020-11-16T13:09:58","modified_gmt":"2020-11-16T11:09:58","slug":"hiperpublicitat-miniefectiva","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/hiperpublicitat-miniefectiva\/","title":{"rendered":"Hiperpublicitat miniefectiva"},"content":{"rendered":"<p>Al bus, per correu electr\u00f2nic, llegint el diari, consultant el tel\u00e8fon m\u00f2bil, en els envasos de productes per al consum, al cinema, al camp de futbol, circulant pels carrers, per correu postal, escoltant la r\u00e0dio, a les xarxes socials, en els jocs de naips, a les entrades del teatre, amb avioneta per sobre la platja, mirant la televisi\u00f3, navegant per la web&#8230; \u00e9s dif\u00edcil trobar un moment i un espai en el quefer quotidi\u00e0 on no hi hagi un anunci. <a href=\"http:\/\/www.adlatina.com\/publicidad\/la-saturaci%C3%B3n-publicitaria-el-gran-enemigo-de-la-publicidad\" target=\"_blank\" rel=\"noopener noreferrer\">La saturaci\u00f3 publicit\u00e0ria<\/a> \u00e9s d&#8217;una tal magnitud que es fa dif\u00edcil entendre que aquesta eina de comunicaci\u00f3 pugui ser veritablement efectiva. Els experts afirmen que <strong>cada persona rep 5.000 missatges publicitaris al dia<\/strong>. Quants d&#8217;aquests aconsegueixen\u00a0realment impactar?<\/p>\n<p>Des del punt de vista dels que s&#8217;anuncien, el raonament \u00e9s molt simple, per continuar invertint: encara que el p\u00fablic\u00a0estigui saturat d&#8217;anuncis, sempre recordar\u00e0 aquells que m\u00e9s se li hagin reiterat. Aix\u00f2 crea una espiral semblant a la drogoaddicci\u00f3: cada vegada cal una dosi m\u00e9s gran per a assolir els mateixos resultats&#8230; fins que el receptor\u00a0col\u00b7lapsa.<\/p>\n<p>D&#8217;acord: la publicitat \u00e9s una eina de comunicaci\u00f3 r\u00e0pida, simple i cada vegada m\u00e9s econ\u00f2mica (gr\u00e0cies a la digitalitzaci\u00f3). Per\u00f2 com en tota eina de comunicaci\u00f3, la seva efic\u00e0cia\u00a0no dep\u00e8n tant de la quantitat i reiteraci\u00f3 sin\u00f3 del <strong>direccionament<\/strong> al target: coneix el seu perfil\u00a0i h\u00e0bits, parla-li en la forma que li agrada, i aconseguir\u00e0s les\u00a0vendes o la influ\u00e8ncia que buscaves. Encara que no el sepultis di\u00e0riament d&#8217;impactes.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-5981 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2016\/09\/Publicitat-1-e1602143098915-300x207.jpg\" alt=\"\" width=\"682\" height=\"470\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/09\/Publicitat-1-e1602143098915-300x207.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2016\/09\/Publicitat-1-e1602143098915.jpg 926w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al bus, per correu electr\u00f2nic, llegint el diari, consultant el tel\u00e8fon m\u00f2bil, en els envasos de productes per al consum, al cinema, al camp de futbol, circulant pels carrers, per correu postal, escoltant la r\u00e0dio, a les xarxes socials, en els jocs de naips, a les entrades del teatre, amb avioneta per sobre la platja, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/hiperpublicitat-miniefectiva\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abHiperpublicitat miniefectiva\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":5981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[91,123,184,196],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5980"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=5980"}],"version-history":[{"count":6,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5980\/revisions"}],"predecessor-version":[{"id":8502,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/5980\/revisions\/8502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/5981"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=5980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=5980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=5980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}