{"id":6064,"date":"2017-01-10T11:36:42","date_gmt":"2017-01-10T11:36:42","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6064"},"modified":"2020-10-22T10:02:52","modified_gmt":"2020-10-22T08:02:52","slug":"la-postveritat-canvi-de-paradigma","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/la-postveritat-canvi-de-paradigma\/","title":{"rendered":"La \u2018postveritat\u2019: canvi de paradigma?"},"content":{"rendered":"<p>El diccionari d\u2019Oxford de la llengua anglesa ha escollit el terme \u2018postveritat\u2019 (<em>posttruth)\u00a0<\/em>com la paraula de l\u2019any 2016. El motiu de l\u2019elecci\u00f3 d\u2019aquest mot \u00e9s, asseguren els responsables del diccionari<a href=\"http:\/\/www.ara.cat\/analisi\/Lanalisi-dAntoni-Bassas-postveritat_0_1688831208.html\">, la utilitzaci\u00f3 massiva que se n\u2019ha fet a causa del Brexit i la vict\u00f2ria de Donald Trump,<\/a><br \/>\nEntenem per \u2018postveritat\u2019 les \u201ccirumst\u00e0ncies per les quals els fets objectius s\u00f3n menys influents a modelar l\u2019opini\u00f3 p\u00fablica que les apel\u00b7lacions a l\u2019emoci\u00f3 o a les creences personals\u201d. Aquesta tend\u00e8ncia, per\u00f2, no \u00e9s nova, fa anys que s\u2019aplica en l\u2019\u00e0mbit comercial. Les marques apel\u00b7len als sentiments i a les creences personals per promocionar-se i diferenciar-se dels competidors.<br \/>\nI en pol\u00edtica, ara, la hist\u00f2ria m\u00e9s recent ha tornat a demostrar que la comunicaci\u00f3 emocional tamb\u00e9 funciona, i molt. Durant el 2016, hem vist triomfar els que han pujat al tren de <a href=\"http:\/\/www.elperiodico.cat\/ca\/noticias\/politica\/lera-postveritat-5652048\">la \u2018postveritat\u2019, que ha resultat ser una arma molt m\u00e9s poderosa que l\u2019objectivitat.<\/a><\/p>\n<p><!--more-->Per tot plegat, la paraula de l\u2019any 2016 ha posat sobre la taula el debat sobre l\u2019impacte que <a href=\"http:\/\/www.bez.es\/306816162\/posverdad-viral.html\">la mentida (o la veritat poc contrastada) pot tenir en la societat<\/a>. I tamb\u00e9, el paper que les xarxes socials tenen en aquest nou paradigma. La informaci\u00f3 ja \u00e9s bidireccional i els mitjans de comunicaci\u00f3 tradicionals han perdut l\u2019exclusivitat informativa.<br \/>\nSeria bo que, a l\u2019hora de prendre una decisi\u00f3, l\u2019emoci\u00f3 i la ra\u00f3 trobessin l\u2019equilibri i que el cor no eclips\u00e9s sempre al cervell.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-6065 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2017\/01\/postveritat-e1602064517641-300x234.jpeg\" alt=\"postveritat\" width=\"347\" height=\"270\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2017\/01\/postveritat-e1602064517641-300x234.jpeg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2017\/01\/postveritat-e1602064517641-768x598.jpeg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2017\/01\/postveritat-e1602064517641.jpeg 853w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El diccionari d\u2019Oxford de la llengua anglesa ha escollit el terme \u2018postveritat\u2019 (posttruth)\u00a0com la paraula de l\u2019any 2016. El motiu de l\u2019elecci\u00f3 d\u2019aquest mot \u00e9s, asseguren els responsables del diccionari, la utilitzaci\u00f3 massiva que se n\u2019ha fet a causa del Brexit i la vict\u00f2ria de Donald Trump, Entenem per \u2018postveritat\u2019 les \u201ccirumst\u00e0ncies per les quals &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/la-postveritat-canvi-de-paradigma\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abLa \u2018postveritat\u2019: canvi de paradigma?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":6065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[49,56,118,153],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6064"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6064"}],"version-history":[{"count":5,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6064\/revisions"}],"predecessor-version":[{"id":7707,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6064\/revisions\/7707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/6065"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}