{"id":6301,"date":"2018-01-19T10:18:34","date_gmt":"2018-01-19T10:18:34","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6301"},"modified":"2020-10-21T12:31:27","modified_gmt":"2020-10-21T10:31:27","slug":"comunicacio-desmoquing-o-de-xandall","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/comunicacio-desmoquing-o-de-xandall\/","title":{"rendered":"Comunicaci\u00f3 d\u2019esm\u00f2quing o de xandall?"},"content":{"rendered":"<p>No hi ha una vestimenta millor o pitjor: l\u2019important \u00e9s vestir de manera \u201cadequada\u201d. Aquesta m\u00e0xima de la imatge personal \u2013ben coneguda i explotada pel m\u00f3n de la moda, on cada temporada canvia el concepte del que \u00e9s \u201cadequat\u201d per generar noves necessitats\u2013 \u00e9s traslladable al m\u00f3n de la comunicaci\u00f3 corporativa.<\/p>\n<p>I \u00e9s que, per principi, <strong>no existeix una f\u00f3rmula bona o dolenta de comunicar<\/strong>, ni una acci\u00f3 o estrat\u00e8gia correcta o incorrecta: <strong>nom\u00e9s existeixen solucions adequades a un context i a una finalitat concretes.<\/strong><!--more-->Cada instituci\u00f3, entitat o empresa ha de con\u00e8ixer a fons la seva situaci\u00f3 i el seu entorn comunicatiu. Aix\u00f2 es pot aconseguir mitjan\u00e7ant una Auditoria de Comunicaci\u00f3, un treball \u2013necess\u00e0riament\u2013 objectiu que ens permetr\u00e0 con\u00e8ixer a fons les nostres necessitats reals, els punts forts i febles, la situaci\u00f3 del sector, els possibles competidors i col\u00b7laboradors o els p\u00fablics a qui ens hem de dirigir. Aquest exercici ens donar\u00e0 les claus per orientar la nostra estrat\u00e8gia i per desenvolupar una activitat de comunicaci\u00f3 eficient i efica\u00e7.<\/p>\n<p>Seguint amb el paral\u00b7lelisme: abans de triar si ens vestim d\u2019esm\u00f2quing o de xandall, hem de saber a quin lloc anem, qui hi haur\u00e0 i qu\u00e8 hi anem a fer. Coneixent aix\u00f2 al detall, ser\u00e0 senzill decidir el vestuari que m\u00e9s ens escau per donar la imatge que volem transmetre.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6302 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2018\/01\/pajarita_papel-e1603276241317-300x229.jpg\" alt=\"\" width=\"360\" height=\"275\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/01\/pajarita_papel-e1603276241317-300x229.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/01\/pajarita_papel-e1603276241317.jpg 394w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No hi ha una vestimenta millor o pitjor: l\u2019important \u00e9s vestir de manera \u201cadequada\u201d. Aquesta m\u00e0xima de la imatge personal \u2013ben coneguda i explotada pel m\u00f3n de la moda, on cada temporada canvia el concepte del que \u00e9s \u201cadequat\u201d per generar noves necessitats\u2013 \u00e9s traslladable al m\u00f3n de la comunicaci\u00f3 corporativa. I \u00e9s que, per &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/comunicacio-desmoquing-o-de-xandall\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abComunicaci\u00f3 d\u2019esm\u00f2quing o de xandall?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":6302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[28,49,56,63,91],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6301"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6301"}],"version-history":[{"count":4,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6301\/revisions"}],"predecessor-version":[{"id":7638,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6301\/revisions\/7638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/6302"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}