{"id":6392,"date":"2018-05-10T15:04:10","date_gmt":"2018-05-10T15:04:10","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6392"},"modified":"2020-10-21T12:06:18","modified_gmt":"2020-10-21T10:06:18","slug":"molt-de-soroll-pero-i-el-missatge","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/molt-de-soroll-pero-i-el-missatge\/","title":{"rendered":"Molt de soroll per\u00f2, i el missatge?"},"content":{"rendered":"<p>Cada segon, de mitjana, es publiquen uns <a href=\"http:\/\/www.internetlivestats.com\/twitter-statistics\/\">6.000 tuits<\/a>. Cada dia, a Instagram, es publiquen aproximadament <a href=\"https:\/\/www.brandwatch.com\/blog\/instagram-stats\/\">80 milions<\/a> de fotos. A Youtube, els usuaris visualitzem m\u00e9s de <a href=\"https:\/\/www.mediapost.com\/publications\/article\/300622\/youtube-serves-up-a-billion-hours-of-video-a-day.html\">mil milions d\u2019hores<\/a> de v\u00eddeos cada dia. Quant a Whatsapp, tamb\u00e9 a diari s\u2019envien <a href=\"http:\/\/www.rtve.es\/noticias\/20180201\/cada-dia-se-envian-60000-millones-mensajes-whatsapp\/1671385.shtml\">60.000 milions<\/a> de missatges. \u00c9s evident, estem sotmesos a una allau constant i immensa d\u2019informaci\u00f3. Aquesta informaci\u00f3 ens arriba per multitud de canals diferents, i en diversos formats tamb\u00e9. Per\u00f2, el <a href=\"https:\/\/es.wikipedia.org\/wiki\/Mensaje\">missatge<\/a> perviu?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-7027 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2018\/05\/social-media-4140959_1920-e1601636233972-300x220.jpg\" alt=\"\" width=\"481\" height=\"352\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/05\/social-media-4140959_1920-e1601636233972-300x220.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/05\/social-media-4140959_1920-e1601636233972-1024x750.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/05\/social-media-4140959_1920-e1601636233972-768x563.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/05\/social-media-4140959_1920-e1601636233972-1536x1125.jpg 1536w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/05\/social-media-4140959_1920-e1601636233972.jpg 1747w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/p>\n<p>\u201cEl missatge\u201d \u00e9s un concepte que treballem des de primer de carrera (els que hem estudiat Periodisme, si m\u00e9s no) i potser incl\u00fas l\u2019hav\u00edem tractat en etapes pr\u00e8vies de l\u2019educaci\u00f3? Aix\u00f2 ja no ho recordo&#8230; El fet \u00e9s que <strong>el missatge \u00e9s un element clau en comunicaci\u00f3<\/strong> i, a dia d\u2019avui, aconseguir que el nostre missatge arribi, en el sentit d\u2019impactar, al destinatari que busquem \u00e9s encara m\u00e9s dif\u00edcil.<\/p>\n<p>Ja no podem nom\u00e9s repetir incansablement un missatge (aix\u00f2 ho pot fer pr\u00e0cticament tothom amb qualsevol dels canals que esment\u00e0vem al comen\u00e7ament del text), sin\u00f3 que l\u2019hem de saber transmetre. Si volem aconseguir el nostre objectiu en comunicaci\u00f3, en cada publicaci\u00f3 que fem (ja sigui un tuit, una nota de premsa o un v\u00eddeo corporatiu) hem de treballar el missatge. Qu\u00e8 volem dir? Per qu\u00e8? Quina hist\u00f2ria hi ha al darrere? Si aconseguim emocionar, millor! I si ens posem en la pell del receptor, o el fem part\u00edcip del contingut que est\u00e0 rebent, millor encara!<\/p>\n<p>No ho oblidem, hi ha molta comunicaci\u00f3, per\u00f2 no tota \u00e9s efica\u00e7!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada segon, de mitjana, es publiquen uns 6.000 tuits. Cada dia, a Instagram, es publiquen aproximadament 80 milions de fotos. A Youtube, els usuaris visualitzem m\u00e9s de mil milions d\u2019hores de v\u00eddeos cada dia. Quant a Whatsapp, tamb\u00e9 a diari s\u2019envien 60.000 milions de missatges. \u00c9s evident, estem sotmesos a una allau constant i immensa &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/molt-de-soroll-pero-i-el-missatge\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abMolt de soroll per\u00f2, i el missatge?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":7027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[49,152,160,190],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6392"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6392"}],"version-history":[{"count":5,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6392\/revisions"}],"predecessor-version":[{"id":7615,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6392\/revisions\/7615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/7027"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}