{"id":6400,"date":"2018-06-01T11:22:10","date_gmt":"2018-06-01T11:22:10","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6400"},"modified":"2020-10-21T11:58:47","modified_gmt":"2020-10-21T09:58:47","slug":"comunicacio-de-crisi-ii-digues-la-veritat","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/comunicacio-de-crisi-ii-digues-la-veritat\/","title":{"rendered":"Comunicaci\u00f3 de crisi (II): Digues la veritat"},"content":{"rendered":"<p>Plop, patapaf o bum!!! (tot dep\u00e8n de la intensitat): ja tenim la crisi de comunicaci\u00f3 al damunt. Si en l\u2019<a href=\"http:\/\/comfluencia.com\/2018\/04\/17\/comunicacio-de-crisi-i-receptari-basic\/\">anterior article<\/a> explic\u00e0vem com provar de sortejar el conflicte, de desactivar-lo, aqu\u00ed comen\u00e7arem a aplicar les receptes per gestionar-lo de la millor manera possible.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-7023 alignright\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2018\/06\/truth-166853_1920-e1601635837528-300x196.jpg\" alt=\"\" width=\"300\" height=\"196\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/06\/truth-166853_1920-e1601635837528-300x196.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/06\/truth-166853_1920-e1601635837528-1024x669.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/06\/truth-166853_1920-e1601635837528-768x501.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/06\/truth-166853_1920-e1601635837528-1536x1003.jpg 1536w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/06\/truth-166853_1920-e1601635837528.jpg 1579w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span style=\"font-size: 1rem;\">El primer manament del comunicador en situacions de crisi \u00e9s <\/span><strong style=\"font-size: 1rem;\">\u201cDir sempre la veritat i res m\u00e9s que la veritat\u201d<\/strong><span style=\"font-size: 1rem;\">. Aix\u00f2 no pressuposa explicar-ho tot, ni donar tota la informaci\u00f3 a tothom i de bon principi \u2013controlar els tempos i gestionar la interlocuci\u00f3 ens d\u00f3na avantatge\u2013. Per\u00f2 la credibilitat i la confi<\/span><span style=\"font-size: 1rem;\">an\u00e7a s\u00f3n els nostres principals actius, i s\u00f3n m\u00e9s necessaris que mai en un moment de crisi. De manera que, pel b\u00e9 de l\u2019organitzaci\u00f3, mai hem de mentir: no ho hem de fer conscientment (manipular, amagar, tergiversar) ni per exc\u00e9s de bona voluntat (aventurar hip\u00f2tesis, fer afirmacions o donar informaci\u00f3 sense base).<\/span><\/p>\n<p><!--more--><strong>Hi estem treballant<\/strong><br \/>\nHem de dir nom\u00e9s el que sabem del cert, all\u00f2 que tenim realment contrastat, i fer-ho en el moment adequat. F\u00f3rmules com \u201cEstem estudiant la informaci\u00f3 de qu\u00e8 disposem\u201d o \u201cHem engegat una investigaci\u00f3 per determinar\u201d, juntament amb el comprom\u00eds de donar informaci\u00f3 tan bon punt la sapiguem del cert, ens permeten guanyar temps i transmeten responsabilitat i confian\u00e7a. Les presses dels mitjans o de les xarxes socials no han de ser les nostres: hem de respondre r\u00e0pid per\u00f2, sobretot, hem de generar la impressi\u00f3 que som una font vera\u00e7. Una situaci\u00f3 de crisi ens exposa, ens fa temporalment m\u00e9s visibles, i la gesti\u00f3 que fem de la comunicaci\u00f3 repercutir\u00e0 de manera molt potent sobre la imatge de la nostra organitzaci\u00f3. Perqu\u00e8 una crisi ens pot ensorrar, per\u00f2 tamb\u00e9 en podem sortir refor\u00e7ats, com ho demostren casos com l\u2019excel\u00b7lent <a href=\"https:\/\/elpais.com\/internacional\/2018\/05\/29\/mundo_global\/1527602675_820956.html\">estrat\u00e8gia de comunicaci\u00f3 aplicada per Starbucks<\/a> o la <a href=\"https:\/\/www.naciodigital.cat\/tarragona\/noticia\/23362\/us\/expliquem\/surt\/estrategia\/xarxes\/comunicacio\/mossos\/emergencies\/despr\/atemptat\">gesti\u00f3 comunicativa dels Mossos d\u2019Esquadra durant els atemptats de Barcelona i Cambrils<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plop, patapaf o bum!!! (tot dep\u00e8n de la intensitat): ja tenim la crisi de comunicaci\u00f3 al damunt. Si en l\u2019anterior article explic\u00e0vem com provar de sortejar el conflicte, de desactivar-lo, aqu\u00ed comen\u00e7arem a aplicar les receptes per gestionar-lo de la millor manera possible. El primer manament del comunicador en situacions de crisi \u00e9s \u201cDir sempre &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/comunicacio-de-crisi-ii-digues-la-veritat\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abComunicaci\u00f3 de crisi (II): Digues la veritat\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":7023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[49,52,91],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6400"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6400"}],"version-history":[{"count":3,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6400\/revisions"}],"predecessor-version":[{"id":7610,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6400\/revisions\/7610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/7023"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}