{"id":6425,"date":"2018-07-11T09:14:26","date_gmt":"2018-07-11T09:14:26","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6425"},"modified":"2020-11-13T10:46:55","modified_gmt":"2020-11-13T08:46:55","slug":"aicnalubma-com-pensar-en-el-receptor-del-missatge","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/aicnalubma-com-pensar-en-el-receptor-del-missatge\/","title":{"rendered":"Aicn\u00e0lubma: com pensar en el receptor del missatge"},"content":{"rendered":"<p>Una de les not\u00edcies m\u00e9s sonades aquest mes de juliol en el m\u00f3n de la comunicaci\u00f3 ha estat el comiat de <a href=\"https:\/\/ca.wikipedia.org\/wiki\/Joaquim_Maria_Puyal_i_Ortiga\">Joaquim Maria Puyal<\/a> de les transmissions dels partits del Bar\u00e7a. Despr\u00e9s de 50 anys, el \u2018Mestre\u2019 apaga el micr\u00f2fon per fer front a nous reptes. Podria ser una bona oportunitat -si aix\u00ed ho consider\u00e9s Puyal- per recuperar el cam\u00ed de la trilogia encetada el 2011 amb el llibre \u2018Aicn\u00e0lubma\u2019. Per qu\u00e8 aquest t\u00edtol tan estrany i qu\u00e8 ens vol dir?<\/p>\n<p>El mot \u2018Aicn\u00e0lubma\u2019 es troba, a priori, mancat de qualsevol significat, per\u00f2 tot i aix\u00ed pot tenir una import\u00e0ncia cabdal en un aspecte tan rellevant com la salut de les persones. Per qu\u00e8? Perqu\u00e8 \u00e9s el concepte \u2018Ambul\u00e0ncia\u2019 escrit en sentit invers. Aquest recurs, escrit en maj\u00fascules i sense accent a la part frontal del vehicle i emprat tamb\u00e9 en altres serveis d\u2019emerg\u00e8ncia com els bombers, \u00a0permet que qualsevol conductor llegeixi la paraula correctament quan mira pel retrovisor, identifiqui el vehicle i li cedeixi el pas si \u00e9s necessari.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6426 alignright\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2018\/07\/Ambulancia_SEM-300x225.jpg\" alt=\"\" width=\"303\" height=\"227\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/07\/Ambulancia_SEM-300x225.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/07\/Ambulancia_SEM-1024x769.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/07\/Ambulancia_SEM-768x577.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/07\/Ambulancia_SEM-1200x901.jpg 1200w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/07\/Ambulancia_SEM.jpg 1388w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/>L\u2019an\u00e8cdota de l\u2019Aicn\u00e0lubma permet a Puyal posar de manifest la responsabilitat dels periodistes a l\u2019hora de perfilar el millor proc\u00e9s comunicatiu, un fet que passa per saber qu\u00e8 es vol comunicar i a qui per trobar el millor cam\u00ed per fer-ho.<\/p>\n<p><strong>Quan la comunicaci\u00f3 t\u00e9 en compte el receptor, fa el missatge m\u00e9s efectiu i n\u2019optimitza el resultat.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les not\u00edcies m\u00e9s sonades aquest mes de juliol en el m\u00f3n de la comunicaci\u00f3 ha estat el comiat de Joaquim Maria Puyal de les transmissions dels partits del Bar\u00e7a. Despr\u00e9s de 50 anys, el \u2018Mestre\u2019 apaga el micr\u00f2fon per fer front a nous reptes. Podria ser una bona oportunitat -si aix\u00ed ho consider\u00e9s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/aicnalubma-com-pensar-en-el-receptor-del-missatge\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abAicn\u00e0lubma: com pensar en el receptor del missatge\u00bb<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":6426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[49,137,152,153,190],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6425"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6425"}],"version-history":[{"count":5,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6425\/revisions"}],"predecessor-version":[{"id":8419,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6425\/revisions\/8419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/6426"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}