{"id":6455,"date":"2018-09-12T09:33:40","date_gmt":"2018-09-12T09:33:40","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6455"},"modified":"2020-11-16T13:32:04","modified_gmt":"2020-11-16T11:32:04","slug":"4-claus-per-entendre-lestrategia-de-continguts","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/4-claus-per-entendre-lestrategia-de-continguts\/","title":{"rendered":"4 claus per entendre l&#8217;estrat\u00e8gia de continguts"},"content":{"rendered":"<p><a href=\"http:\/\/comfluencia.com\/2017\/03\/23\/per-que-cal-un-pla-de-continguts-per-a-social-media\/\">No \u00e9s el primer cop que parlem de l&#8217;estrat\u00e8gia de continguts per a Social Media<\/a>. En aquest post ja parl\u00e0vem de la import\u00e0ncia de tenir un <strong>pla<\/strong> i una <strong>guia d&#8217;estil<\/strong>, per\u00f2 ara volem aclarir quatre punts per simplificar el que \u00e9s l&#8217;estrat\u00e8gia de continguts.<br \/>\nEn primer lloc, cal saber <strong>qui som, qu\u00e8 fem i qu\u00e8 volem<\/strong>. Com sempre, el m\u00e9s important \u00e9s tenir clar l&#8217;<strong>objectiu<\/strong> que perseguim, a on volem arribar. Despr\u00e9s, caldr\u00e0 fer una mica de recerca. Qui s\u00f3n els nostres <strong>clients\u00a0i clientes<\/strong>? Com s\u00f3n (i, per tant, a on els trobarem?)? Qu\u00e8 volen de nosaltres?<\/p>\n<p>Amb aquests dos punts estudiats, cal fer una an\u00e0lisi interna. Disposem de continguts propis o tenim recursos per generar-los? Quin <a href=\"http:\/\/comfluencia.com\/2018\/05\/10\/molt-de-soroll-pero-i-el-missatge\/\">missatge<\/a>(s) volem transmetre a les xarxes? I, per \u00faltim, definim l&#8217;<strong>estrat\u00e8gia<\/strong>. Per fer-ho recordem que \u00e9s fonamental establir <a href=\"https:\/\/adveischool.com\/medir-la-estrategia-de-contenidos\/\"><strong>indicadors<\/strong><\/a> que ens permetin valorar l&#8217;\u00e8xit de les accions i adaptar-les quan sigui necessari.<\/p>\n<p><!--more-->En la seg\u00fcent infografia trobareu un bon resum:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-6456 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2018\/09\/infografia-estrat\u00e8gia-129x300.jpg\" alt=\"\" width=\"360\" height=\"837\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/09\/infografia-estrat\u00e8gia-129x300.jpg 129w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/09\/infografia-estrat\u00e8gia-441x1024.jpg 441w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2018\/09\/infografia-estrat\u00e8gia.jpg 492w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No \u00e9s el primer cop que parlem de l&#8217;estrat\u00e8gia de continguts per a Social Media. En aquest post ja parl\u00e0vem de la import\u00e0ncia de tenir un pla i una guia d&#8217;estil, per\u00f2 ara volem aclarir quatre punts per simplificar el que \u00e9s l&#8217;estrat\u00e8gia de continguts. En primer lloc, cal saber qui som, qu\u00e8 fem i &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/4-claus-per-entendre-lestrategia-de-continguts\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00ab4 claus per entendre l&#8217;estrat\u00e8gia de continguts\u00bb<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":8517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[53,65,91,236],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6455"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6455"}],"version-history":[{"count":20,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6455\/revisions"}],"predecessor-version":[{"id":7584,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6455\/revisions\/7584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8517"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}