{"id":6624,"date":"2019-05-31T08:30:39","date_gmt":"2019-05-31T08:30:39","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6624"},"modified":"2020-10-19T11:26:28","modified_gmt":"2020-10-19T09:26:28","slug":"governar-la-comunicacio","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/governar-la-comunicacio\/","title":{"rendered":"Governar la comunicaci\u00f3"},"content":{"rendered":"<p>Un dels grans reptes de la comunicaci\u00f3 actual \u00e9s intentar \u201cgovernar\u201d les m\u00faltiples veus que cont\u00ednuament parlen de nosaltres.<br \/>\nSom en l\u2019era de l\u2019immediat, de les crisis que esclaten i que, un minut despr\u00e9s, ja corren per les xarxes socials. Per\u00f2, sobretot, vivim en la intercomunicaci\u00f3 total. La l\u00ednia que separava comunicaci\u00f3 interna i externa s\u2019ha difuminat. No hi ha filtres: tot se sap al moment i \u00e9s multiplicat per infinitat de veus.<\/p>\n<p>Per aix\u00f2, avui, la millor manera de \u201cgovernar la comunicaci\u00f3\u201d \u00e9s buscar complicitats, comen\u00e7ant per casa nostra. Hem de deixar de veure els professionals \u00fanicament com un \u201cp\u00fablic\u201d, com un receptor passiu, i donar-los la consideraci\u00f3 que, en l\u2019\u00e8poca de la sobreinformaci\u00f3 i de la viralitat, es mereixen: la d\u2019aliat estrat\u00e8gic en la comunicaci\u00f3 corporativa.<\/p>\n<p><!--more--><strong>Ambaixadors de marca<\/strong><br \/>\n\u201cLa Comunicaci\u00f3 ha deixat de ser controlable\u201d, <a href=\"http:\/\/www.consorci.org\/actualitat\/noticies\/1044\/aprenent-daltres-sectors-a-la-darrera-open-communication-talks-sobre-comunicacio-interna\">explicava recentment l\u2019experta Noelia Mejide<\/a>, responsable de Comunicaci\u00f3 Corporativa de la companyia qu\u00edmica BASF a Espanya: \u201cHem d\u2019abandonar el rol de controladors \u2013cosa avui impossible\u2013 i convertir-nos en facilitadors\u201d.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-6977 alignright\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2019\/05\/office-1209640_1920-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/05\/office-1209640_1920-300x200.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/05\/office-1209640_1920-1024x683.jpg 1024w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/05\/office-1209640_1920-768x512.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/05\/office-1209640_1920-1536x1025.jpg 1536w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/05\/office-1209640_1920.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Tothom comunica, i un treballador ben informat pot ser el millor i m\u00e9s directe ambaixador de la nostra marca.\u00a0Per comen\u00e7ar a treballar en aquest sentit, primer cal identificar \u201creferents\u201d, persones de la nostra organitzaci\u00f3 que pel seu car\u00e0cter, activitat o habilitats s\u00f3n \u201cinfluenciadors\u201d nats.<\/p>\n<p>Cal sumar-los a la nostra causa, fer-los part\u00edcips de l\u2019estrat\u00e8gia\u00a0<span style=\"font-size: 1rem;\">de comunicaci\u00f3, fer-los accessible la informaci\u00f3 \u2013prioritzant-los fins i tot en els circuits de comunicaci\u00f3\u2013 i, si cal, dotar-los de coneixements i d\u2019eines que els facilitin el seu rol.<\/span><\/p>\n<p>El seu \u00e8xit ser\u00e0 el nostre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dels grans reptes de la comunicaci\u00f3 actual \u00e9s intentar \u201cgovernar\u201d les m\u00faltiples veus que cont\u00ednuament parlen de nosaltres. Som en l\u2019era de l\u2019immediat, de les crisis que esclaten i que, un minut despr\u00e9s, ja corren per les xarxes socials. Per\u00f2, sobretot, vivim en la intercomunicaci\u00f3 total. La l\u00ednia que separava comunicaci\u00f3 interna i externa &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/governar-la-comunicacio\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abGovernar la comunicaci\u00f3\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":6977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[49,53,56],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6624"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6624"}],"version-history":[{"count":6,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6624\/revisions"}],"predecessor-version":[{"id":7468,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6624\/revisions\/7468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/6977"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}