{"id":6697,"date":"2019-10-11T09:25:14","date_gmt":"2019-10-11T09:25:14","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6697"},"modified":"2020-11-12T12:16:49","modified_gmt":"2020-11-12T10:16:49","slug":"converses-vull-sortir-a-la-vanguardia","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/converses-vull-sortir-a-la-vanguardia\/","title":{"rendered":"Converses: \u201cVull sortir a La Vanguardia\u201d"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-6698 alignleft\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2019\/10\/portada-vanguardia-e1601628034579-300x173.jpg\" alt=\"\" width=\"484\" height=\"279\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/10\/portada-vanguardia-e1601628034579-300x173.jpg 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/10\/portada-vanguardia-e1601628034579-768x443.jpg 768w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2019\/10\/portada-vanguardia-e1601628034579.jpg 964w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/>\u2013 Vull sortir a La Vanguardia, com ho he de fer?<br \/>\n\u2013 Cremi la seu de l&#8217;empresa.<br \/>\n\u2013 Com diu? No, no, vull dir sortir-hi en positiu, esclar.<br \/>\n\u2013 Contracti un anunci.<br \/>\n\u2013 Aix\u00f2 ho fa qualsevol. Jo vull que parlin b\u00e9 de mi sense haver de pagar.<br \/>\n\u2013 Pensi en els lectors del diari i expliqui alguna cosa que els pugui interessar.<br \/>\n\u2013 S\u00ed home, jo ja s\u00e9 \u201cexactament\u201d el que vull que diguin sobre la meva empresa.<br \/>\n\u2013 Contracti un anunci.<br \/>\n\u2013 Que no, que vull que el\/la periodista vingui per inter\u00e8s, no pagant.<br \/>\n\u2013 Cremi la seu de l&#8217;empresa.<\/p>\n<p>Explicava recentment la responsable d&#8217;una \u00e0rea tem\u00e0tica de <em>La Vanguardia<\/em> que cada setmana rep \u201centre 400 i 500 propostes de temes per publicar\u201d&#8230; de les quals n&#8217;arriba a fer \u201cquatre o cinc m\u00e0xim\u201d.<!--more--><br \/>\nEls diaris trien all\u00f2 que publicaran, principalment, en funci\u00f3 de dues variables: l&#8217;inter\u00e8s informatiu (els lectors) i l&#8217;inter\u00e8s econ\u00f2mic (anunciants i subvencions).<br \/>\n\u00c9s una l\u00f2gica que es pot extrapolar a qualsevol dels \u2013cada cop menys\u2013 mitjans de gran difusi\u00f3. Administracions, associacions i entitats p\u00fabliques, pel fet de ser organitzacions que treballen (no rieu) per al b\u00e9 com\u00fa i sense \u00e0nim de lucre, tenen una facilitat per apar\u00e8ixer als mitjans de comunicaci\u00f3 que les empreses no poden aconseguir&#8230;<\/p>\n<p>No poden? Tornem a la conversa inicial. Si volem ress\u00f2 medi\u00e0tic \u2013positiu i no publicitari\u2013, hem de donar als mitjans quelcom que pugui interessar al seu p\u00fablic. Projectar la imatge que volem donar de la nostra empresa a trav\u00e9s d&#8217;hist\u00f2ries, not\u00edcies o informacions que generin inter\u00e8s medi\u00e0tic. Hem de crear continguts corporatius amb inter\u00e8s social. I aix\u00f2 nom\u00e9s s&#8217;aconsegueix treballant la Comunicaci\u00f3 Corporativa com un vessant estrat\u00e8gic i professionalitzat. Rere qualsevol empresa ben projectada medi\u00e0ticament, sempre hi ha un gran equip de comunicadors. Posem-ho en valor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2013 Vull sortir a La Vanguardia, com ho he de fer? \u2013 Cremi la seu de l&#8217;empresa. \u2013 Com diu? No, no, vull dir sortir-hi en positiu, esclar. \u2013 Contracti un anunci. \u2013 Aix\u00f2 ho fa qualsevol. Jo vull que parlin b\u00e9 de mi sense haver de pagar. \u2013 Pensi en els lectors del diari &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/converses-vull-sortir-a-la-vanguardia\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abConverses: \u201cVull sortir a La Vanguardia\u201d\u00bb<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":8401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[49,153,170],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6697"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6697"}],"version-history":[{"count":12,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6697\/revisions"}],"predecessor-version":[{"id":8304,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6697\/revisions\/8304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8401"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}