{"id":6814,"date":"2020-03-09T15:24:32","date_gmt":"2020-03-09T15:24:32","guid":{"rendered":"http:\/\/comfluencia.com\/?p=6814"},"modified":"2020-10-19T10:14:38","modified_gmt":"2020-10-19T08:14:38","slug":"diccionari-dactituds-i-de-valors","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/diccionari-dactituds-i-de-valors\/","title":{"rendered":"Diccionari d&#8217;actituds i de valors"},"content":{"rendered":"<ul>\n<li><em><strong>Assertivitat<\/strong><\/em>: Resulta el recurs m\u00e9s barat d&#8217;obtenir, per\u00f2 tamb\u00e9 el m\u00e9s esc\u00e0s en els equips de Comunicaci\u00f3. Aquest equilibri entre agressivitat i passivitat comporta ser positiu, aut\u00e8ntic i participatiu, \u00e9s clar, per\u00f2 tamb\u00e9 una conscienciaci\u00f3 de les pr\u00f2pies capacitats i limitacions professionals.<\/li>\n<li><strong><em>Col\u00b7laboraci\u00f3<\/em><\/strong>: cap individu no supera\u00a0el treball de l&#8217;<a href=\"https:\/\/www.thebalancecareers.com\/tips-for-better-teamwork-1919225\" target=\"_blank\" rel=\"noopener noreferrer\">equip<\/a>. Aqu\u00ed no hi ha elecci\u00f3 possible: <em><strong>pots triomfar col\u00b7laborativament o ensorrar-te sol<\/strong><\/em>. Aix\u00f2 s\u00ed, no confondre la cooperaci\u00f3 amb una<br \/>\nassemblea (cal ser executius), ni l&#8217;equip com un refugi de les pr\u00f2pies debilitats o irresponsabilitats.<\/li>\n<li><strong><em>Creativitat<\/em><\/strong>: Quan escrius\u00a0<a href=\"https:\/\/www.google.com\/search?sxsrf=ALeKk03FWpHmLlmLppG7raprz-1GnCr4bg:1583336914241&amp;q=creative+communication&amp;spell=1&amp;sa=X&amp;ved=2ahUKEwjUyNTSlYHoAhUCyIUKHWY7C2YQBSgAegQICxAp&amp;biw=1920&amp;bih=937\" target=\"_blank\" rel=\"noopener noreferrer\"><em>creative communication<\/em><\/a> al Google, et torna 1.790 milions d&#8217;entrades. Sembla que aquesta sigui una actitud imprescindible en qualsevol bon equip professional. I ho \u00e9s, molt notablement quan va associada a qualitats com (i no pas en contra de, o en el lloc de) el rigor, l&#8217;excel\u00b7l\u00e8ncia i la visi\u00f3 global (360\u00ba) del projecte.<\/li>\n<li><!--more--><strong style=\"font-size: 1rem;\"><em>Disrupci\u00f3<\/em><\/strong><span style=\"font-size: 1rem;\">: Un advertiment previ. No tota <\/span><a style=\"font-size: 1rem;\" href=\"https:\/\/www.researchgate.net\/publication\/321906585_Emerging_Technologies_with_Disruptive_Effects_A_Review\" target=\"_blank\" rel=\"noopener noreferrer\">tecnologia disruptiva<\/a><span style=\"font-size: 1rem;\"> acaba creant un nou mercat o un avantatge competitiu. N&#8217;hi ha moltes que fracassen (perqu\u00e8 s&#8217;avancen al seu temps o perqu\u00e8\u00a0els usuaris\u00a0no les valoren). Per\u00f2 com diu la dita: <\/span><strong style=\"font-size: 1rem;\"><em>&#8220;si sempre fas el mateix, sempre obtindr\u00e0s els mateixos resultats&#8221;<\/em><\/strong><span style=\"font-size: 1rem;\">. Aix\u00ed que, si n&#8217;ets capa\u00e7, sigues disruptiu.<\/span><\/li>\n<li><em><strong>Efici\u00e8ncia<\/strong><\/em>: si admetem que els que ens dediquem a la Comunicaci\u00f3n som uns professionals, hem d&#8217;acceptar sense reserves l&#8217;obligaci\u00f3 de ser eficients. No podem malbaratar energies ni temps. <em><strong>La sostenibilitat del negoci i el propi equilibri personal requereixen una gesti\u00f3 \u00f2ptima de tots els nostres recursos<\/strong><\/em>, des dels materials als intel\u00b7le<\/li>\n<li>ctuals passant pels intangibles (per exemple, la confian\u00e7a del client).<\/li>\n<li><em><strong>M\u00e8tode<\/strong><\/em>: Seguir un model sempre \u00e9s una garantia de coher\u00e8ncia. No necess\u00e0riament de qualitat. Desenvolupar un projecte segons una determinada metodologia de treball aporta solv\u00e8ncia a l&#8217;an\u00e0lisi, seguretat en\u00a0el diagn\u00f2stic i mesurabilitat dels resultats.<\/li>\n<li><em><strong>Simplicitat<\/strong><\/em>: no hi ha consens possible sobre el valor de desenvolupar accions de comunicaci\u00f3 senzilles o fixar esl\u00f2gans elementals. Dep\u00e8n. Dep\u00e8n del context, dels p\u00fablics objectiu, dels recursos disponibles, de l&#8217;estrat\u00e8gia&#8230; Com a norma general es podria arribar a acceptar -amb matisos- que a m\u00e9s destinataris d&#8217;un missatge, m\u00e9s generalitzaci\u00f3 i, en conseq\u00fc\u00e8ncia, m\u00e9s simplicitat. Per tant, i per contra, per a accio<span style=\"font-size: 1rem;\">ns molt segmentades, millor enriquir (fer\u00a0complex) el projecte.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 1rem;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-6815 aligncenter\" src=\"https:\/\/web2020.opteam.antaviana.net\/blog\/wp-content\/uploads\/2020\/03\/people-300x300.png\" alt=\"\" width=\"244\" height=\"244\" srcset=\"https:\/\/op-team.com\/blog\/wp-content\/uploads\/2020\/03\/people-300x300.png 300w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2020\/03\/people-150x150.png 150w, https:\/\/op-team.com\/blog\/wp-content\/uploads\/2020\/03\/people.png 512w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assertivitat: Resulta el recurs m\u00e9s barat d&#8217;obtenir, per\u00f2 tamb\u00e9 el m\u00e9s esc\u00e0s en els equips de Comunicaci\u00f3. Aquest equilibri entre agressivitat i passivitat comporta ser positiu, aut\u00e8ntic i participatiu, \u00e9s clar, per\u00f2 tamb\u00e9 una conscienciaci\u00f3 de les pr\u00f2pies capacitats i limitacions professionals. Col\u00b7laboraci\u00f3: cap individu no supera\u00a0el treball de l&#8217;equip. Aqu\u00ed no hi ha elecci\u00f3 &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/op-team.com\/blog\/diccionari-dactituds-i-de-valors\/\" class=\"more-link\">Continua llegint <span class=\"screen-reader-text\">\u00abDiccionari d&#8217;actituds i de valors\u00bb<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":6815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[69,91,110,125],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6814"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=6814"}],"version-history":[{"count":7,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6814\/revisions"}],"predecessor-version":[{"id":7362,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/6814\/revisions\/7362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/6815"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=6814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=6814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=6814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}