{"id":8673,"date":"2021-07-20T13:12:23","date_gmt":"2021-07-20T11:12:23","guid":{"rendered":"http:\/\/op-team.com\/blog\/?p=8673"},"modified":"2021-07-20T13:17:48","modified_gmt":"2021-07-20T11:17:48","slug":"com-ha-afectat-la-pandemia-a-la-comunicacio-de-les-marques","status":"publish","type":"post","link":"https:\/\/op-team.com\/blog\/com-ha-afectat-la-pandemia-a-la-comunicacio-de-les-marques\/","title":{"rendered":"Com ha afectat la pand\u00e8mia a la comunicaci\u00f3 de les marques?"},"content":{"rendered":"

Encara desconeixem les conseq\u00fc\u00e8ncies reals que ha generat la Covid-19, per\u00f2 l’alt cost pel planeta, les persones, les empreses i la forma en qu\u00e8 ens relacionem i comuniquem, \u00e9s ja una realitat. Part\u00edem d’un context vol\u00e0til, incert, complex i ambigu arran de la irrupci\u00f3 d’Internet, per\u00f2 el coronavirus no nom\u00e9s ho ha accelerat, sin\u00f3 que ha impulsat noves formes de comunicaci\u00f3, eines i tend\u00e8ncies a un ritme que no hav\u00edem vist abans.<\/p>\n

Amb els constants canvis i les seq\u00fceles que deixar\u00e0 la pand\u00e8mia, les marques que encara no estaven en proc\u00e9s d\u2019adaptaci\u00f3 i digitalitzaci\u00f3, especialment aquelles que deriven de companyies molt verticalitzades, i amb poca capacitat de resposta a curt termini, han apr\u00e9s (o estan aprenent) de les startups.<\/p>\n

En aquest sentit, \u00e9s significatiu el canvi de Time Out<\/i>, per exemple. La revista se centra en plans outdoor (propostes culturals i gastron\u00f2miques, entre d\u2019altres), per\u00f2 al llarg d\u2019aquesta crisi ha evolucionat i ha incorporat la secci\u00f3 Time in<\/a><\/i>, <\/i>amb idees per passar temps d\u2019oci a casa. <\/i>Un gir <\/i>radical, per\u00f2 necessari, per adaptar-se al context actual. En canvi, un pla r\u00edgid en un entorn canviant pot convertir-se en una pres\u00f3.<\/p>\n

\"\"<\/p>\n

La import\u00e0ncia de construir i, sobretot, gestionar les marques de forma l\u00edquida, \u00e9s cr\u00edtica per a la seva superviv\u00e8ncia. La capacitat d\u2019adaptaci\u00f3 (tant en valors com en tend\u00e8ncies), digitalitzaci\u00f3 i interacci\u00f3 han esdevingut l\u2019eix principal perqu\u00e8 les organitzacions puguin sobreviure o incl\u00f2s posicionar i escalar com a referents dins del seu \u00e0mbit.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Encara desconeixem les conseq\u00fc\u00e8ncies reals que ha generat la Covid-19, per\u00f2 l’alt cost pel planeta, les persones, les empreses i la forma en qu\u00e8 ens relacionem i comuniquem, \u00e9s ja una realitat. Part\u00edem d’un context vol\u00e0til, incert, complex i ambigu arran de la irrupci\u00f3 d’Internet, per\u00f2 el coronavirus no nom\u00e9s ho ha accelerat, sin\u00f3 que … <\/p>\n

Continua llegint \u00abCom ha afectat la pand\u00e8mia a la comunicaci\u00f3 de les marques?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":8674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/8673"}],"collection":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/comments?post=8673"}],"version-history":[{"count":3,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/8673\/revisions"}],"predecessor-version":[{"id":8677,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/posts\/8673\/revisions\/8677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media\/8674"}],"wp:attachment":[{"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/media?parent=8673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/categories?post=8673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/op-team.com\/blog\/wp-json\/wp\/v2\/tags?post=8673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}